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Scott Both

director of programmatic sales engineering

Hearst Digital Media

Scott Both has been the Director of Programmatic Sales Engineering at Hearst since March 2016.  Since starting with Hearst in 2012, he has been focused on driving revenue growth through the optimizing of programmatic ad operations and ad technology. Prior to Hearst Scott worked at Sony Music Entertainment as a Global Ad Operations Analyst and Black Entertainment Television in Ad Operations.

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Julie Clark

vp, programmatic sales & strategy

Hearst

Julie is a goal-driven Senior Marketing & Sales Executive with outstanding success in building from the ground up, planning, executing and delivering top producing sales teams with a focus on strategic partnerships. Clark has vast expertise in digital enterprise / cross-platform technology and media measurement; leveraging big data in a programmatic environment to further advertiser marketing objectives. Creating, communicating and evaluating strategic marketing initiatives is something that she loves to do.

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Jarrod Dicker

head of ad product and tech

Washington Post

Jarrod Dicker is a technology and media executive. He is currently the head of ad product and technology at the Washington Post and founder of RED, the Post’s research experimentation and development team.

Dicker oversees the companies technology and product operations, across both advertising and partnerships. Prior to the Washington Post, Dicker lead product and technology teams at RebelMouse, Time Inc. and the Huffington Post. He also sits on the Board of Advisors for Mogul Inc., a technology platform that enables women worldwide to share ideas and access content based on personal interests.

In 2013, Jarrod was ranked #20 on Business Insider’s list of the 30 most creative people in social media marketing.

Prior to Rebelmouse, Jarrod was Director of Product at Time Inc. Working across a portfolio of 21 Time Inc. brands as diverse as Fortune and InStyle, Jarrod leveraged his unique vision to create scalable products and to evangelize innovation.

Prior to Time Inc, Jarrod helped establish native advertising at the Huffington Post where he led the Social Marketing team to huge wins including IBM’s Smarter Ideas, TNT’s Armchair Detective and individual programs with Sony, Dell, Disney, Coke, Unilever, Chase, Pepsi, Levi’s, P&G, Kraft, and GE. He is active with universities, lecturing about the future of social advertising and working directly with students to identify and solve problems in the social space. Currently, he is involved with a Carnegie Mellon University program on the value of social advertising in publishing.

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Michael Hannon

vp, yield & revenue optimization

Purch

Michael Hannon is a senior executive with over 18 years of professional experience specifically focused within digital advertising & technology. A proven leader with strategic operational experience helping organizations achieve fast growth in revenue and product.

As VP, Yield and Revenue Optimization for Purch, Michael is responsible for managing Purch’s advertising operations and inventory, leading content monetization strategies across a growing stable of premium technology and science properties, that now includes world-renowned tech brands Tom’s Hardware, Tom’s Guide and Tom’s IT Pro. Leading both premium sold and programmatic advertising fronts, ensuring that best of breed processes and products are in place to drive the highest yield possible across all existing and future properties.

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Nick Johnson

svp, digital ad sales

Turner

Nick Johnson is senior vice president of digital ad sales strategy for Turner Ad Sales. In this position, he leads digital sales strategy and business growth across the company’s portfolio of news, kids and entertainment brands. Based in New York, Johnson reports to Katrina Cukaj, executive vice president of portfolio sales and client partnerships for Turner Ad Sales.

Johnson returned to Turner in February of 2016 to take on this newly-created role and help evolve the company’s digital sales strategy to ensure success and innovation across all platforms and screens. He is responsible for identifying, developing and executing Turner’s digital sales strategy portfolio-wide and collaborating directly with cross-divisional sales leaders to determine key opportunities for digital sales growth. Johnson also heads the planning and development of a long-term strategy to drive digital revenue for Turner.

A digital sales veteran with over twenty years of industry experience, Johnson was most recently the senior vice president of digital media sales for NBCUniversal Sports. Within that capacity, he led the integrated digital sports team in a cross-platform sales approach that focused on live streaming, integrated and native sponsorships, as well as social distribution. He also served as the strategic lead on partnerships and content innovation for incremental revenue growth within the division. Johnson was previously the senior vice president of digital media sales, where he oversaw strategy, sales and sales marketing for the NBCUniversal TV and Cable digital portfolio.

Before joining NBCUniversal in 2007, Nick managed national sales at Reuters and Lycos, and was the chief revenue officer for Revenue Science, a pioneer in behavioral targeting. Johnson first started his sales career at Turner, where he was part of the original team that launched the sales strategy for CNNSI.

Johnson received his bachelor’s degree from Gettysburg College. He has served on the board and council for several instrumental industry organizations, including Digital Ascendant and Interactive Advertising Bureau (IAB) Video. Johnson is also a board member of Junior Achievement of New York and the vice chairman of the Communication and Marketing Advisor Council at Gettysburg College.

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Dave Katz

vp, gm programmatic revenue & operations

Univision Communications Inc.

As the VP/General Manager of Univision’s Mosaico Programmatic & Data team, Dave Katz manages the operations and sales of digital programmatic advertising. Dave creates a platform to help advertisers achieve success by finding their optimal audiences. Dave is a unique player in the ad industry with a 360 degree perspective of supply, demand, and technology. In his previous roles at Time Inc. and Hearst, Dave developed data driven advertising capabilities for national and local clients. Dave evangelized the effectiveness of scaled audience marketing. Prior to working on the publisher side, Katz sharpened his data and advanced analytics skills on the buy side at MediaVest and Cadreon working for clients such as P+G, Verizon, and J&J. After graduating from Columbia University with a degree in Applied Mathematics, Dave developed algorithms to optimize publisher inventory yield as one of the first employees at Admeld, a company acquired by Google in 2011. Dave is also the founder of Adverlytics, a networking group of 1,000+ ad industry professionals focused on the intersection of digital advertising and analytics.

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Trevor Mengel

director of programmatic product

Horizon

Trevor oversees product for HX, Horizon Media’s programmatic strategy/trading desk, and is responsible for developing HX’s portfolio of RTB offerings and publisher deals. Prior to this, he worked with Criteo in Tokyo, Beijing, and Singapore to expand Criteo’s APAC exchange partnerships while building a team of programmatic experts in the region. Trevor spent the earliest years of his career at PubMatic, integrating new DSPs and implementing some of the first Private Marketplace deals in the industry.

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Ryan Pauley

executive director of revenue operations & gm of concert

Vox Media

Ryan Pauley is the Executive Director of Revenue Operations, and General Manager of Concert at Vox Media. Ryan has been with Vox Media for the past 5 years and oversees yield & inventory management, programmatic, audience data, paid media and Concert, Vox Media’s newest mobile advertising and content distribution business.

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Chip Schenck

vp, programmatic sales & strategy

Meredith

Charles Schenck is the VP of Programmatic Sales and Strategy at Meredith Corporation and responsible for organizing and leveraging data and insights across Meredith’s Digital Network, which reaches 50 million unique monthly visitors. In this newly created position, Schenck will report to Carolyn Bekkedahl, SVP/Digital Sales.

Schenck joins Meredith Digital from Pubmatic where he served as VP/Publisher Development and was responsible for overseeing the sales and services team for the company’s publisher-focused Strategic Sales Platform (SSP). His background also includes serving as GM/Strategic Publisher Accounts for Krux Digital, a global leader in publisher focused data management platform products and services.

In addition, Schenck has held senior leadership positions with a diverse range of media companies including serving as VP/Integrated Sales & Development for American Express Publishing; Associate Publisher for In Touch Weekly; and Managing Director of Sales and Marketing for Hearst-Stratosfera, the largest lifestyle publisher in Central Europe.

Schenck holds a B.A. from Skidmore College, and resides with his family in Stamford, Conn. He will be based in Meredith’s New York City offices on Third Avenue.

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Felix Zeng

vp, programmatic demand

The Weather Channel

Felix Zeng serves as director of business development, programmatic sales for The Weather Company, an IBM Business. In this role, he leads the programmatic demand team who sells Weather’s advertising inventory programmatically to agency trading desks, demand-side platforms (DSPs), agencies and advertisers. The Weather Company’s advertising inventory includes weather.com, wunderground.com and The Weather Channel and Weather Underground apps across mobile, tablet and emerging platforms. He is based in the company’s New York office.

Prior to Weather, Felix spent 11 years at About Inc, where he rose through the ranks in roles with progressively greater responsibilities. He joined About as a financial analyst and eventually was sent by About’s CEO to start About China in Beijing. He then returned to New York to get his MBA while working in yield and sales analytics. He was promoted to manager of business development, and ultimately director of business development.

Felix began his career as a financial analyst at Goldman Sachs. He earned a bachelor’s degree in applied economics and business management from Cornell University, where he graduated magna cum laude, and earned an MBA with honors from Columbia University’s executive program.

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Doug Lauretano

svp & gm

Media.net

As the SVP & GM at Media.net Doug Lauretano leads a team in NY and works closely with teams across the globe to build and strengthen products and partnerships. Media.Net’s vast product suite leverages a strong foundation of best-in-class contextual targeting and an unmatched capability to unify disparate marketplaces to maximize competition and value for publishers and marketers.

Venue

SUNY Global Center

East 55th Street
New York, NY 10022

Contact

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