Hot Topic: Header Bidding

New York City

February 7, 2017

 

2016 was the year of the header bidding. But what is it, why does it matter and what will 2017 bring? In short, header bidding is an advanced programmatic technique where publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers. The practice is gaining steam with publishers, who say that it gives them greater yield on their inventory -- and it might just change how efficiently publishers use their ad exchanges.

At the first Digiday Hot Topic on February 7, 2017, we will explore this facet of digital media through a series of talks from the publishers and experts at the forefront of this practice.

Hot Topic: Header Bidding

New York City

February 7, 2017

 

2016 was the year of the header bidding. But what is it, why does it matter and what will 2017 bring? In short, header bidding is an advanced programmatic technique where publishers offer inventory to multiple ad exchanges simultaneously before making calls to their ad servers. The practice is gaining steam with publishers, who say that it gives them greater yield on their inventory -- and it might just change how efficiently publishers use their ad exchanges.

At the first Digiday Hot Topic on February 7, 2017, we will explore this facet of digital media through a series of talks from the publishers and experts at the forefront of this practice.

Hot Topic: Header Bidding

New York City
February 7, 2017

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Speakers

Scott Both

director of programmatic sales engineering
Hearst Digital Media

Julie Clark

vp, programmatic sales & strategy
Hearst

Jarrod Dicker

head of ad product and tech
Washington Post

Michael Hannon

vp, yield & revenue optimization
Purch

Nick Johnson

svp, digital ad sales
Turner

Dave Katz

vp, gm programmatic revenue & operations
Univision Communications Inc.

Trevor Mengel

director of programmatic product
Horizon

Ryan Pauley

executive director of revenue operations & gm of concert
Vox Media

Chip Schenck

vp, programmatic sales & strategy
Meredith
All Speakers
 

Agenda

Tuesday, February 7th

9:30 AM – 10:30 AM
Registration opens & breakfast served
10:30 AM – 10:40 AM
Welcome remarks and the state of header bidding
10:40 AM – 11:00 AM
The big picture of header bidding
  • Chip Schenck
    Chip Schenck
    +
    vp, programmatic sales & strategy
    Meredith
11:00 AM – 11:20 AM
Know your auction
  • Felix Zeng
    Felix Zeng
    +
    vp, programmatic demand
    The Weather Channel
11:20 AM – 11:35 AM
Coffee break
11:35 AM – 11:55 AM
Pitfalls of the publisher waterfall
  • Julie Clark
    Julie Clark
    +
    vp, programmatic sales & strategy
    Hearst
  • Scott Both
    Scott Both
    +
    director of programmatic sales engineering
    Hearst Digital Media
11:55 AM – 12:15 PM
Making the case to embrace header bidding
12:15 PM – 1:15 PM
Lunch break
1:15 PM – 1:40 PM
The Digiday game show
1:40 PM – 2:00 PM
Workshop with Media.net - The limitations of the browser
  • Doug Lauretano
    Doug Lauretano
    +
    svp & gm
    Media.net
2:00 PM – 2:20 PM
The buyer’s view
  • Trevor Mengel
    Trevor Mengel
    +
    director of programmatic product
    Horizon
2:25 PM – 2:45 PM
Side effects of header bidding
  • Dave Katz
    Dave Katz
    +
    vp, gm programmatic revenue & operations
    Univision Communications Inc.
2:40 PM – 3:00 PM
Coffee break
3:00 PM – 3:20 PM
The case against header bidding
3:20 PM – 3:40 PM
The case for user-first ad products
3:40 PM – 4:00 PM
The future of header bidding
4:00 PM – 4:05 PM
5 things we’ve learned
  • Ross Benes
    Ross Benes
    +
    platforms reporter
    Digiday

Attendees

Sponsors

Venue

SUNY Global Center

East 55th Street
New York, NY 10022

Contact

For Speaking Opportunities: click here
For Sponsorship Opportunities: saleshelp@digiday.com

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