The New Shopping Experience: 81% of Americans use the Internet on a near-daily basis. Over half of U.S. mobile phone users are smartphone users. There are 49 million monthly Twitter users and 198 million monthly Facebook users in the United States. As such, traditional marketing methods are now obsolete. The new habits of consumers – using phones and tablets to compare prices while in a store, providing real-time feedback on purchases, and expectations of a personalized retail process – demand a smarter shopping experience. At the Digiday Retail Summit, retailers on the cutting edge of digital will share the latest innovations, both in-store and online, that are shaping the new shopping experience.
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