Programmatic is no longer the new kid on the block. It is an established, verified legit method of digital advertising. It has arrived, and it’s growing beyond banner ads, expanding into video and rich media units.
So, what’s next? Brands, agencies and publishers gather together at the Digiday Programmatic Summit to discuss the trends in the changing marketplace and how to prepare for the new landscape of buying and selling virtual inventory. Participatory sessions will cover how brands, agencies and publishers are organizing for programmatic internally, where creativity fits in, how to simplify open versus closed systems and the challenges facing viewability.
Past DProg Attendees
"From start to finish, Digiday's Programmatic Summit was seamlessly executed, valuable from both a content and networking perspective, and highly engaging."