Digiday Programmatic Summit

Nashville, TN

November 15 – 17, 2015

 

Programmatic 2.0 - The Next Frontier

The concept and technology behind buying and selling virtual inventory automatically has been widely adopted by now. But challenges still remain in this next phase of programmatic, such as brands organizing internally to maximize efficiency and publishers scaling their business while maintaining quality. Questions remain about where creativity fits in, while measurement and good data dominate conversations.

The Digiday Programmatic Summit will dive into big picture strategies as well as provide tactical case studies from leading brands, agencies and publishers.

Digiday Programmatic Summit

Nashville, TN
November 15 – 17, 2015

Digiday Programmatic Summit

Nashville, TN

November 15 – 17, 2015

 

Programmatic 2.0 - The Next Frontier

The concept and technology behind buying and selling virtual inventory automatically has been widely adopted by now. But challenges still remain in this next phase of programmatic, such as brands organizing internally to maximize efficiency and publishers scaling their business while maintaining quality. Questions remain about where creativity fits in, while measurement and good data dominate conversations.

The Digiday Programmatic Summit will dive into big picture strategies as well as provide tactical case studies from leading brands, agencies and publishers.

Speakers

Samih Fadli

chief information officer
Razorfish

Raef Godwin

vp, revenue operations
PGA Tour

Rana El Kaliouby

chief strategy & science officer
Affectiva

Chip Schenck

vp, programmatic sales & strategy
Meredith

Matt Prohaska

CEO & principal
Prohaska Consulting

Lori Tavoularis

head of programmatic
Tribune Publishing

Matt Wheatland

US director of programmatic
Mail Online

Brian Zaben

vp, director of programmatic strategy & analysis
DigitasLBi

Matt Spiegel

svp/gm, marketing & technology solutions
MediaLink
All Speakers
 

Agenda

Sunday, November 15th

2:00 PM – 4:00 PM
Registration Desk Opens
2:45 PM – 3:15 PM
Brand & Agency Town Hall sponsored by AddThis
Brand and Agency executives only
2:45 PM – 3:15 PM
Publisher Town Hall
Publishers only
3:15 PM – 3:45 PM
Sandbox Presentations
VIP delegates only
4:00 PM – 4:05 PM
Opening Remarks
Open to all
4:05 PM – 4:10 PM
The State of Programmatic Now
4:10 PM – 4:20 PM
The Digiday Challenge Board sponsored by The Rubicon Project
4:20 PM – 4:50 PM
Opening Keynote
4:50 PM – 5:05 PM
Kickoff Workshop sponsored by The Trade Desk
5:05 PM – 5:15 PM
Refreshment & Networking Break
5:15 PM – 5:30 PM
Organizing Internally for Programmatic Success
5:30 PM – 5:40 PM
Town Hall Reports & Review of the Challenge Board
5:40 PM – 5:50 PM
Dialog with BrightRoll
5:50 PM – 6:10 PM
Fostering a Programmatic Culture
6:15 PM – 6:30 PM
VIP Meeting & Cocktails
Mandatory for all VIP delegates
6:30 PM – 7:30 PM
10-Minute Meetings
By invitation only
7:30 PM – 8:30 PM
Cocktail Reception sponsored by Index Exchange

Monday, November 16th

7:00 AM – 7:45 AM
Morning Yoga
Optional - open to all attendees
8:00 AM – 9:15 AM
Registration & Breakfast
8:10 AM – 8:40 AM
Brand & Agency Town Hall
Brand and Agency executives only
8:10 AM – 8:40 AM
Publisher Town Hall
Publshers only
8:40 AM – 9:10 AM
Sandbox Presentations
VIP delegates only
9:15 AM – 9:35 AM
Keynote Q&A
9:35 AM – 9:45 AM
Morning Workshop sponsored by Grapeshot
9:45 AM – 10:05 AM
Everything You Thought Was True (But Isn’t) About Programmatic
10:05 AM – 10:25 AM
Quality of Data, the Holy Grail of Programmatic
10:25 AM – 10:35 AM
Dialog with MediaMath
10:35 AM – 10:50 AM
Coffee & Networking Break
10:50 AM – 11:10 AM
Joining Forces: The Programmatic Collective
11:10 AM – 11:25 AM
The Rise of the Private Marketplace
11:25 AM – 11:40 AM
State of the Industry Research presented by Centro
11:40 AM – 11:55 AM
Coffee & Networking Break
11:55 AM – 12:10 PM
Best Practices for Measuring KPIs
12:10 PM – 12:20 PM
Late Morning Workshop sponsored by YuMe
12:20 PM – 12:40 PM
Tackling Technology: Viewability, Tracking & Attribution
12:40 PM – 1:00 PM
Breakout Sessions
1:00 PM – 2:00 PM
Lunch Served & Keynote sponsored by Criteo
2:00 PM – 5:30 PM
Afternoon Free Time
6:00 PM – 7:00 PM
10-Minute Meetings
By invitation only
7:00 PM – 8:00 PM
Programmatic Summit Cocktail Reception

Tuesday, November 17th

8:30 AM – 9:15 AM
Registration & Breakfast
9:15 AM – 9:40 AM
The Great Trifecta: Partnerships Done Right
9:40 AM – 9:50 AM
Morning Workshop sponsored by Extreme Reach
9:50 AM – 10:10 AM
Big Picture Strategies: Targeting Across Devices
10:10 AM – 10:20 AM
Dialog with Millennial Media
10:20 AM – 10:35 AM
Coffee & Networking Break
10:35 AM – 10:55 AM
The Time is Now for Creativity in the Automation Space
10:55 AM – 11:10 AM
Outside of Ads: Programmatic in TV and Print
11:10 AM – 11:30 AM
Lessons Learned & What’s Next for Programmatic
11:30 AM – 11:35 AM
5 Things We've Learned

Sponsors

"DProg was a great overall experience. The right balance of content, networking, and uncovering new possible partners to help our agency and clients with programmatic solutions."

— Ken Rohman, Chief Digital Officer, archer>malmo

"From start to finish, Digiday's Programmatic Summit was seamlessly executed, valuable from both a content and networking perspective, and highly engaging."

— Merrily McGugan, Pixability

Attendees

Venue

Omni Nashville Hotel

250 5th Ave S
Nashville, TN 37203
615.782.5300

Book
Book

To book your stay at Omni Nashville Hotel, please use this link. Mention Digiday Programmatic Summit to recieve a special room rate of $279 per night, plus tax.

Please Note: the cut-off date for that room rate is October 19th by 11pm EST.

Contact

For Speaking Opportunities: click here
For Sponsorship Opportunities: saleshelp@digiday.com

Are you a brand or agency executive responsible for programmatic buying? You could be eligible for a VIP pass to the Programmatic Summit.
See if you qualify.