The Future of Programmatic: Automation + Creativity + Scale.
The media world is undergoing a wholesale shift from manual processes to automated systems that strip out waste and inefficiency. The earliest instances of this shift caused ripples of fear of commoditization, unsafe environments and a depressing lack of art to go with the science of data-driven placements.
At the Digiday Programmatic Summit, we will focus on how programmatic methods can be used to enhance creativity. We will also examine the impediments to this, through a series of rapid-fire Hot Topics sessions.