The Quest for Simplicity: The ability to separate data from media impressions combined with technology that efficiently matches buyers and sellers is changing the game for brands, agencies and publishers. The increasing pool of data and the sophistication by which it’s separated and recombined has eliminated waste and made buying and selling more efficient — but also complicated. How can marketers use programmatic to achieve a more simple, fluid advertising process?

The 2014 Digiday Programmatic Summit will cut through the hyperbole and acronyms to address how brands, agencies and publishers are adjusting to the changing dynamics of modern media buying.

Taylor_Davidson

Taylor Davidson , director

Digi_Headshots_Brian_Deker_300x250

Brian Decker , managing director of client leadership

Jim Kizska

Jim Kiszka , sr. manager of digital media

Thomas_Moyer

Thomas Moyer , media supervisor

SeanMuzzy

Sean Muzzy , CEO of North America

Kathy_O'Dowd_v2

Kathy O’Dowd , sr. manager of programmatic buying

SandyHubert

Sandy Hubert , head of programmatic strategy

Brent_Rambo_

Brent Rambo , CTO

Megan Pagliuca

Megan Pagliuca , general manager and vice president of display media

Michelle Butz

Michelle Butz , digital media manager

Michelle Stukel

Michelle Stukel , marketing manager

Christine Peterson

Christine Peterson , U.S. group media director

Vik Kathuria

Vik Kathuria , global media chief

Steve Katelman

Steve Katelman , director of global strategic partnerships

SPONSOR TAG_Brian Silver

Brian Silver , vp of ad platforms for the Americas

source-knowledge
demand-media-logo
Dstillery_logo
integral-ad-science
sailthru-logo
tremor-video-logo
triton
trusignal

Attendees Include

digitas-lbi-logo
google-logo
Havas_Media
direct-agents
midnshare
Time_Warner_Cable_attendee_DBS13