The Future of Programmatic: Automation + Creativity + Scale.

The media world is undergoing a wholesale shift from manual processes to automated systems that strip out waste and inefficiency. The earliest instances of this shift caused ripples of fear of commoditization, unsafe environments and a depressing lack of art to go with the science of data-driven placements.

At the Digiday Programmatic Summit, we will focus on how programmatic methods can be used to enhance creativity. We will also examine the impediments to this, through a series of rapid-fire Hot Topics sessions.

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Jen_Brady

Jen Brady , founder & CEO

Mac_Delaney

Mac Delaney , svp, client services

Bill_Duggan

Bill Duggan , group executive vice president

Angelina_Eng2

Angelina Eng , vp, media platforms & emerging media

Oscar_Garza

Oscar Garza , director of programmatic & audience

Brian_Nadres

Brian Nadres , vp of programmatic media buying

Carrie_Nicholson

Carrie Nicholson , vp of ad innovation

Matt_Prohaska

Matt Prohaska , CEO & principal

Vikram_Somaya_The_Weather_Company

Vikram Somaya , general manager, Weather FX

Pete_Spande

Pete Spande , chief revenue officer

Matt_Speigel2

Matt Spiegel , svp/gm, marketing & technology solutions

Jen_Witt2

Jen Witt , director of yield optimization

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Liverail
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Attendees Include

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omd