The Future of Programmatic: Automation + Creativity + Scale.

The media world is undergoing a wholesale shift from manual processes to automated systems that strip out waste and inefficiency. The earliest instances of this shift caused ripples of fear of commoditization, unsafe environments and a depressing lack of art to go with the science of data-driven placements.

At the Digiday Programmatic Summit, we will focus on how programmatic methods can be used to enhance creativity. We will also examine the impediments to this, through a series of rapid-fire Hot Topics sessions.

Lisa_Archambault2

Lisa Archambault , head of demand generation marketing

Mac_Delaney

Mac Delaney , svp, client services

Bill_Duggan

Bill Duggan , group executive vice president

Angelina_Eng

Angelina Eng , vp, media platforms & emerging media

Oscar_Garza

Oscar Garza , director of programmatic & audience

Kathy_O'Dowd_v2

Kathy O’Dowd , sr. manager of programmatic buying

Adam_Shlachter

Adam Shlachter , chief investment officer

Vikram_Somaya_The_Weather_Company

Vikram Somaya , general manager, Weather FX

Pete_Spande

Pete Spande , chief revenue officer

Matt_Speigel2

Matt Spiegel , founder

Jen_Witt

Jen Witt , director of yield optimization

brian morrissey

Brian Morrissey , editor-in-chief

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adroit-digital-logo
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beachfront-media-logo
brightroll
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Dstillery_logo
Gumgum_DPS
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Liverail
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pulsepoint-logo
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triton-digital
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Attendees Include

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ienovo
tribune-digital-logo
vonage-logo
omd
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