The Rise of Content: We’ve all heard that “content is the new currency” for brands. But what does it mean?
At the Digiday Brand Summit, top marketers will display how the dominance of the Web and its impact on consumer behavior has made social content king. Leading brand marketers will present real-life examples of what they’ve learned about content creation, social community building and its impact on consumer relationships and brand loyalty.
senior media director
head of global digital programming
vp of global brand strategy
sr. marketing manager for customer loyalty and engagement
vp of marketing
director of social media marketing
senior director of global digital marketing
digital content lead
digital marketing manager
J. Kate Scott,
social media manager
“I learned so much. The insights I’m taking back will definitely influence how Starbucks thinks.”
"Just wanted to say thanks again for a great week. By far the best conference I have been to. Well done!"