Digiday Brand Summit

Deer Valley, UT

December 7 - 9, 2015

 

Brands are struggling with collaboration issues, both internally and externally. From siloed departmental structures to internal groups that simply don’t talk to each other, to figuring out the right partner for their marketing and R&D, finding the right collaborative structure will go a long way to help them modernize. At the Digiday Brand Summit, hear from leading companies on how they choose to find the right external and internal partners to move their brands forward and improve the bottom line.

Digiday Brand Summit

Deer Valley, UT
December 7 - 9, 2015

Digiday Brand Summit

Deer Valley, UT

December 7 - 9, 2015

 

Brands are struggling with collaboration issues, both internally and externally. From siloed departmental structures to internal groups that simply don’t talk to each other, to figuring out the right partner for their marketing and R&D, finding the right collaborative structure will go a long way to help them modernize. At the Digiday Brand Summit, hear from leading companies on how they choose to find the right external and internal partners to move their brands forward and improve the bottom line.

Speakers

Gina Collins

CMO
Build-A-Bear

Adam Kmiec

sr director, mobile, social & content marketing
Walgreens

Matt Spiegel

svp/gm, marketing & technology solutions
MediaLink

Devin Wilson

chief brand officer
Double Cross Vodka
All Speakers
 

Agenda

Monday, December 7th

2:30 PM – 4:00 PM
Registration Desk Opens
3:00 PM – 3:30 PM
Brand Town Hall sponsored by Turn
3:30 PM – 3:50 PM
Sandbox Presentations
4:00 PM – 4:05 PM
Opening Remarks
4:05 PM – 4:10 PM
The State of Brand Marketing Now
4:10 PM – 4:20 PM
The Digiday Challenge Board sponsored by The Rubicon Project
4:20 PM – 4:40 PM
Opening Keynote
4:40 PM – 5:00 PM
The Internal Collaboration Conundrum
5:00 PM – 5:15 PM
Refreshment & Networking Break
5:15 PM – 5:25 PM
Town Hall Reports & Review of the Challenge Board
5:25 PM – 5:45 PM
The Voice Within is the Loudest
6:00 PM – 7:00 PM
10-Minute Meetings
By invitation only
7:00 PM – 8:00 PM
DBS Cocktail Reception

Tuesday, December 8th

8:00 AM – 9:00 AM
Registration & Breakfast
8:15 AM – 8:45 AM
Brand Town Hall
Brand executives only
9:00 AM – 9:45 AM
Workshop: Deception Training
9:45 AM – 10:00 AM
Morning Workshop sponsored by Quantcast
10:00 AM – 10:10 AM
Town Hall Reports
10:10 AM – 10:25 AM
Coffee & Networking Break
10:25 AM – 10:45 AM
The Union of Brand and Agency
10:45 AM – 11:05 AM
When to Bring Creative In-House, and How
11:05 AM – 11:20 AM
State of the Industry Research with Celtra
11:20 AM – 11:35 AM
Coffee & Networking Break
11:35 AM – 11:50 AM
How do we Make This Go Viral - A Question of Platforms
11:50 AM – 12:05 PM
Do People Still Read the Paper - A Question of Publishers
12:05 PM – 12:15 PM
Dialog with MediaMath
12:15 PM – 12:30 PM
Building Content That Sells, Literally
12:30 PM – 12:45 PM
Different Approaches to Instant eCommerce
12:45 PM – 1:00 PM
Breakout Sessions
1:00 PM – 1:30 PM
Networking Lunch
1:30 PM – 5:00 PM
Afternoon to Yourself
6:00 PM – 7:00 PM
10-Minute Meetings
By invitation only
7:00 PM – 9:00 PM
DBS Cocktail Reception & Dinner

Wednesday, December 9th

8:00 AM – 9:00 AM
Registration & Breakfast
9:00 AM – 9:45 AM
Executive Brand Building, A Workshop
9:45 AM – 10:00 AM
Morning Workshop sponsored by Oracle
10:00 AM – 10:15 AM
Coffee & Networking Break
10:15 AM – 10:35 AM
How Brands can Work Together
10:35 AM – 10:45 AM
Dialog with Extreme Reach
10:45 AM – 11:00 AM
Partnering for the Greater Good
11:00 AM – 11:15 AM
Utilizing Tech & Startups for Leverage Innovation
11:15 AM – 11:20 AM
5 Things We've Learned

Sponsors

Attendees

Venue

Montage Deer Valley

9100 Marsac Ave
Park City, UT 84060
435.604.1300

Book
Book

To book your stay at Montage Deer Valley, please use this link. Mention Digiday Brand Summit to recieve a special room rate of $297 per night, plus tax.

Please Note: the cut-off date for that room rate is November 5th by 11pm EST.

Contact

For Speaking Opportunities: click here
For Sponsorship Opportunities: saleshelp@digiday.com

Are you a brand marketing executive? You could be eligible for a VIP pass to the Brand Summit.
See if you qualify.