The Rise of Content: We’ve all heard that “content is the new currency” for brands. But what does it mean?

At the Digiday Brand Summit, top marketers will display how the dominance of the Web and its impact on consumer behavior has made social content king. Leading brand marketers will present real-life examples of what they’ve learned about content creation, social community building and its impact on consumer relationships and brand loyalty.

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Ron Amram , senior media director

Katrina Craigwell

Katrina Craigwell , head of global digital programming

Eliza_Esquivel

Eliza Esquivel , vp of global brand strategy

Moira_Gregonis

Moira Gregonis , sr. marketing manager for customer loyalty and engagement

Aaron_Magness

Aaron Magness , vp of marketing

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Erich Marx , director of social media marketing

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Ginny McCormick , senior director of global digital marketing

Dave Knox_366x305

Dave Knox , CMO

Karen Snell

Karen Snell , digital content lead

Eric Johnson, March 2014

Eric Johnson , digital marketing manager

J. Kate Scott

J. Kate Scott , social media manager

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Attendees Include

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“I learned so much. The insights I’m taking back will definitely influence how Starbucks thinks.”

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"Just wanted to say thanks again for a great week. By far the best conference I have been to. Well done!"