The Rise of Content: We’ve all heard that “content is the new currency” for brands. But what does it mean?
At the Digiday Brand Summit, top marketers will display how the dominance of the Web and its impact on consumer behavior has made social content king. Leading brand marketers will present real-life examples of what they’ve learned about content creation, social community building and its impact on consumer relationships and brand loyalty.
Ron Amram , senior media director
Katrina Craigwell , head of global digital programming
Eliza Esquivel , vp of global brand strategy
Moira Gregonis , sr. marketing manager for customer loyalty and engagement
Aaron Magness , vp of marketing
Erich Marx , director of social media marketing
Ginny McCormick , senior director of global digital marketing
Dave Knox , CMO
Karen Snell , digital content lead
Eric Johnson , digital marketing manager
J. Kate Scott , social media manager
“I learned so much. The insights I’m taking back will definitely influence how Starbucks thinks.”
"Just wanted to say thanks again for a great week. By far the best conference I have been to. Well done!"