"I love attending Digiday events. The broad sample of industry prospectives and collision of ideas always leaves me with new ideas or frameworks that I can bring back to my team."
The Agency Urgency: Building the Shop of Tomorrow
The agency business is under attack. Clients are building their own in-house capabilities and competition is coming from everywhere. On top of that, procurement rules the roost and trust in the business is at all time low, thanks to allegations of non-transparency that cut through the the foundations of the agency model as we know it.
So what comes next? Join us at the Digiday Agency Summit in Key Biscayne, Florida, for three days of conversations and networking about cleaning up the agency business, retaining and recruiting talent and what ad agencies can learn from the “faux-agencies” springing up around them.