Digiday Agency Summit

Key Biscayne, FL

October 26 – 28, 2015

Register Now

The Agency Urgency: Building the Shop of Tomorrow

The agency business is under attack. Clients are building their own in-house capabilities and competition is coming from everywhere. On top of that, procurement rules the roost and trust in the business is at all time low, thanks to allegations of non-transparency that cut through the the foundations of the agency model as we know it.

So what comes next? Join us at the Digiday Agency Summit in Key Biscayne, Florida, for three days of conversations and networking about cleaning up the agency business, retaining and recruiting talent and what ad agencies can learn from the “faux-agencies” springing up around them.

Digiday Agency Summit

Key Biscayne, FL

October 26 – 28, 2015

Register Now

The Agency Urgency: Building the Shop of Tomorrow

The agency business is under attack. Clients are building their own in-house capabilities and competition is coming from everywhere. On top of that, procurement rules the roost and trust in the business is at all time low, thanks to allegations of non-transparency that cut through the the foundations of the agency model as we know it.

So what comes next? Join us at the Digiday Agency Summit in Key Biscayne, Florida, for three days of conversations and networking about cleaning up the agency business, retaining and recruiting talent and what ad agencies can learn from the “faux-agencies” springing up around them.

Digiday Agency Summit

Key Biscayne, FL
October 26 – 28, 2015

Register Now

Speakers

Rob Reifenheiser

head of North American media
Essence

Gene Liebel

founding partner
Work & Company

Kelly Mooney

CEO
Resource/Ammirati

Bill Duggan

group executive vice president
Association of National Advertisers

Carolyn Hadlock

principal & executive creative director
Young & Laramore

Jonah Bloom

co-president & chief strategy officer
KBS

Barney Robinson

founding partner & CEO
Barton F Graf 9000

Kim Getty

president
Deutsch LA

Kevin Hung

svp, digital innovations director
Havas Media
All Speakers

Sponsors

Attendees

"I love attending Digiday events. The broad sample of industry prospectives and collision of ideas always leaves me with new ideas or frameworks that I can bring back to my team."

— Jason Rozet, Social@Ogilvy

"A rare opportunity for agencies to share their innovations and challenges with one another. Digiday provided a platform where common issues in the industry could be discussed and ideas are surfaced."

— Evan Mather, Initiative

Agenda

Monday, October 26th

2:00 PM – 4:00 PM
Registration & Welcome
2:45 PM – 3:15 PM
Agency Town Hall sponsored by GumGum
Agencies Only
3:15 PM – 3:45 PM
Sandbox Presentations
Agencies Only
4:00 PM – 4:05 PM
Opening Remarks
Open to all
4:05 PM – 4:10 PM
5 Big Trends in Digital Advertising
4:10 PM – 4:20 PM
The Digiday Challenge Board
4:20 PM – 4:35 PM
View from the Top
4:35 PM – 4:50 PM
Kickoff Workshop sponsored by Ebay
4:50 PM – 5:05 PM
Refreshment & Networking Break
5:05 PM – 5:15 PM
Town Hall Reports & Review of the Challenge Board
5:15 PM – 5:25 PM
Dialog with Adroit Digital
5:25 PM – 5:40 PM
How to Catch and Keep Talent
5:40 PM – 6:00 PM
Ask a Millennial Live: The Pits and Perks of Working at an Agency
6:15 PM – 7:15 PM
10-Minute Meetings
By invitation only
7:15 PM – 8:15 PM
DAS Cocktail Reception

Tuesday, October 27th

7:00 AM – 7:45 AM
Morning Yoga
Optional
8:00 AM – 9:00 AM
Registration & Breakfast
8:15 AM – 8:45 AM
Agency Town Hall
Agencies Only
8:45 AM – 9:00 AM
Sandbox Presentations
Agencies Only
9:00 AM – 9:30 AM
Opening Keynote: Building the Blocks of Trust
Open to all
9:30 AM – 9:45 AM
Morning Workshop sponsored by Quantcast
9:45 AM – 9:55 AM
Town Hall Reports
9:55 AM – 10:10 AM
Coffee & Networking Break
10:10 AM – 10:25 AM
The Next Phase of Programmatic
10:25 AM – 10:45 AM
Programmatic & Creative: How to Make them Work Together
10:45 AM – 11:00 AM
Transparency: What it Means to be an Open Book
11:00 AM – 11:15 AM
State of the Industry Research with Marchex
11:15 AM – 11:30 AM
Coffee & Networking Break
11:30 AM – 11:45 AM
How to Build an Agency From Scratch
11:45 AM – 12:05 PM
The Rise of the New Agency Model
12:05 PM – 12:15 PM
Dialog with Liverail
12:15 PM – 12:30 PM
Breakout Sessions
12:30 PM – 1:00 PM
Networking Lunch
1:00 PM – 5:30 PM
Afternoon to Yourself
6:00 PM – 7:00 PM
10-Minute Meetings
By invitation only
7:00 PM – 8:00 PM
DAS Cocktail Reception

Wednesday, October 28th

8:30 AM – 9:00 AM
Registration & Breakfast
9:00 AM – 9:15 AM
Adapt or Die: How Agencies Must Evolve to the Changing Digital Landscape
9:15 AM – 9:30 AM
Morning Workshop sponsored by The Trade Desk
9:30 AM – 9:50 AM
How to be Small but Act Big
9:50 AM – 10:00 AM
Dialog with Gamut
10:00 AM – 10:15 AM
Coffee & Networking Break
10:15 AM – 10:30 AM
How to Refresh the Creative Process
10:30 AM – 10:45 AM
Reverse Engineering the Agency of the Future
  • Kelly Mooney
    Kelly Mooney
    +
    CEO
    Resource/Ammirati
10:45 AM – 11:05 AM
Lessons Learned from Campaigns Gone Wrong
11:05 AM – 11:10 AM
5 Things We've Learned

Venue

The Ritz-Carlton Key Biscayne, Miami

455 Grand Bay Drive
Key Biscayne, FL 33149
305.365.4500

Book

To book your stay at The Ritz-Carlton Key Biscayne, Miami, please use this link. Mention Digiday Agency Summit to recieve a special room rate of $249 per night, plus tax.

Please Note: the cut-off date for that room rate is October 5th by 6pm EST.

Contact

For Speaking Opportunities: click here
For Sponsorship Opportunities: saleshelp@digiday.com

Are you a buy-side agency executive? You could be eligible for a VIP pass to the Agency Summit.
nancy@digiday.com