Hacking Advertising: The increasingly data-driven ecosystem of advertising provides new insight for marketers to address consumer wants, needs, and habits. Agencies have the benefit of better customer understanding and a suite of new technologies with which to reach them. However, this new landscape has challenged the nature of the agency role – advertisers need to quickly identify the trends worth adopting, take ownership and implement with unprecedented speed and nuance. Moving forward, an agency’s value will be tied to their ability to understand emerging opportunities and assess their worth.

The 2014 Digiday Agency Summit will feature real-life examples of agencies hacking the advertising world and successfully building brand connections.

Joe_Assad

Joseph Assad,  COO

steve_babcock

Steve Babcock,  executive creative director

Scott_Blacker

Scott Blacker,  vp of product management

Valerie_Carlson

Valerie Carlson,  chief creative officer

Kirk_Cheyfritz

Kirk Cheyfitz,  global CEO & chief storyteller

Geoff_Cubitt_color_520x520

Geoff Cubitt,  co-CEO

Jim_Cuen

Jim Cuene,  vp of marketing strategy

Jamie_eldmen_300x250

Jamie Elden,  CRO

Kat_Gordon

Kat Gordon,  founder & creative director

Jeff_Green

Jeff Green,  founder & CEO

Rich_Johnson

Rich Johnson,  head of North American sales

austin-mahler-1

Austin Mahler,  vp of client partnership

Mike_Margolin

Mike Margolin,  svp & director of audience strategy

Benjamin_Masse_300x250

Benjamin Masse,  vp & gm

Mihael_Mikek

Mihael Mikek,  co-founder & CEO

PO_SULLIVAN

Peter O’Sullivan,  senior sales director

David_Rolfe

David Rolfe,  head of integrated production

lora_schaeffer_rev

Lora Schaeffer,  vp of social

Phil_Schraeder_Gumgum

Phil Schraeder,  COO

Baba Shatty_300x250

Baba Shetty,  chief strategy & media officer

Mark_Singer

Mark Singer,  principal

Victoria_Summers_366x305

Victoria Summers,  svp of multi-channel marketing strategy

Julienne_Thompson

Julienne Thompson,  vp of programmatic

datonics
Momentfeed_sponsor_DRS
Visible_Measures_sponsor_DPS

Past Attendees Include

Draftcbc_attendee_DMIC

“I learned so much. The insights I’m taking back will definitely influence how Starbucks thinks.”

mccann-new-york-logo

I had an amazing time, learned a lot and met a lot of inspiring people. I am so glad I had the opportunity to attend.

SMV-logo
BBDO