“I learned so much. The insights I’m taking back will definitely influence how Starbucks thinks.”
Agency Success Stories: Digital advertising presents new and greater opportunities for agencies to connect brands to the consumer and build smarter, stronger relationships. As a result, agencies are asking digital questions first: How will this work on mobile? What will be the social component? How can we create worthwhile sponsored content? Agencies are navigating multiple platforms, real-time reactivity, data output and content marketing.
The 2014 Digiday Agency Summit will highlight real-life examples of agencies answering these digital questions first and successfully building brand connections.