Hacking Advertising: The increasingly data-driven ecosystem of advertising provides new insight for marketers to address consumer wants, needs, and habits. Agencies have the benefit of better customer understanding and a suite of new technologies with which to reach them. However, this new landscape has challenged the nature of the agency role – advertisers need to quickly identify the trends worth adopting, take ownership and implement with unprecedented speed and nuance. Moving forward, an agency’s value will be tied to their ability to understand emerging opportunities and assess their worth.
The 2014 Digiday Agency Summit will feature real-life examples of agencies hacking the advertising world and successfully building brand connections.