“I learned so much. The insights I’m taking back will definitely influence how Starbucks thinks.”
The Agency for the High-Speed Content Era: Agencies are in the midst of a transition. Industrial era models are showing their age, and new approaches are springing up to make agencies more nimble, productive and fast. At the heart of this is the imperative to rethink creativity for a fast-paced modern media era.
The 2014 Digiday Agency Summit will examine how agencies are taking steps to push themselves forward into this brave new world.