Smart scale

Relatively speaking, scale is easy in online video but revenue isn’t. Now that media companies have a multitude of options for generating revenue on digital, what are the choices some of the top companies and brands are making and why? Why do some publishers continue to invest in social content, while others are placing more of an emphasis on direct connections? Why are some still choosing to do it all? How and what video publishers value and put resources toward will go a long way in determining who ultimately wins.

At the Digiday Video Anywhere Summit in New Orleans, we will discuss these emerging challenges.

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Speakers

  • Michael Bishara
    svp & gm of OTT
    Discovery
  • Zach Blume
    managing parter
    Portal A
  • Matthew Diamond
    CEO
    Defy Media
  • Nancy Donaldson Gauss
    executive director
    The New York Times
  • David Grant
    president, POPSUGAR Studios
    POPSUGAR
  • Marcelle Hopkins
    executive producer
    The New York Times
  • Neil Katz
    senior vp of global content & editor-in-chief
    The Weather Channel
  • YuJung Kim
    president
    The Dodo (Group 9 Media)
  • Mia Libby
    senior vice president, ad sales
    Fusion Media Group
  • Jaymee Messler
    president
    The Player's Tribune
  • Ambika Nigam
    global head of mobile apps & connected devices
    Bloomberg
  • Adam Ostrow
    chief strategy officer
    Mashable
  • Isaac Showman
    managing director
    Reuters Consumer
  • Andrew Sugerman
    evp, publishing and digital media
    Disney Consumer Products and Interactive Media
  • Jason Wachob
    founder & CEO
    mindbodygreen
  • Anil Jain
    svp & gm, media
    Brightcove
  • Phoebe Connelly
    deputy director of video
    The Washington Post

Attendees

Agenda

Wednesday, May 17th

  • 1:00 pm
    Registration desk opens
  • 2:00 pm
    Welcome remarks & the state of video

    We will welcome attendees and provide an outline of the biggest trends in the video industry right now. Open to all.

    • Sahil Patel

      senior reporter

      Digiday

  • 2:05 pm
    View from the Top: Building a content universe

    Publishers can be media brands, but so can individual pieces of content. No media company knows this better than The Walt Disney Company, which has built entire universes across movies, TV, books and even theme parks centering on content and characters that audiences love. With the rise of digital and social platforms, hear how The Mouse has adapted to changes in media by investing in short-form video, digital streaming, social media and branded entertainment.

    • Andrew Sugerman

      evp, publishing and digital media

      Disney Consumer Products and Interactive Media

    Moderator
    Sahil Patel
  • 2:20 pm
    Dialog with SpotX
  • 2:35 pm
    Why mid-form video and direct connections matter right now

    Reuters consumer now has a million monthly viewers built by focusing on the emerging category of mid-form video, which is driving habitual consumer engagement and usage on the streaming service. Isaac Showman, managing director of Reuters Consumer, will offer insights and predictions on the format and explain how publishers and brands can benefit from offering consumers a video experience that values engagement and loyalty over absolute scale.

    • Isaac Showman

      managing director

      Reuters Consumer

  • 2:50 pm
    Refreshment & networking break
  • 3:05 pm
    Using social to expand borders

    By now, you know what The Weather Channel is. What you might not know is that the company known for providing weather information is also getting into science and animal content -- and succeeding in finding an audience. What is the opportunity that The Weather Channel sees in expanding into these “content-adjacent” verticals and why is it necessary for the company to do so?

    • Neil Katz

      senior vp of global content & editor-in-chief

      The Weather Channel

  • 3:20 am
    Making the Right Decisions Serving Video Ads

    The limitation on serving video ads is no more in this modern programmatic era. Everyone can serve video ads and everyone's user can be exposed to bad video ad. In this talk, we discuss the threats and steps you can take to gain control over your video ad inventory to keep your users safe.

    • Amnon Siev

      CEO

      GeoEdge

  • 3:35 pm
    Taking television over-the-top and to all screens

    It used to be that to watch TV, viewers had to have (and pay for) TV. That’s no longer the case as streaming video gets bigger and TV sets become smarter. In this session, Discovery’s head of OTT and TV Everywhere shows how the major media company is taking its TV content to every screen the consumer might want to watch it on.

    • Michael Bishara

      svp & gm of OTT

      Discovery

    Moderator
    Sahil Patel
  • 3:50 pm
    Why “over-the-top” is the future of television

    It's no secret that television, as we know and love it, is changing. It's also no secret that its future is OTT. But how did we get here? And why has the landscape changed? What best practices can publishers adopt to position themselves for success? This session will explain the behavioral patterns and emerging trends that have led to the rise of OTT, as well as Bloomberg's approach to this monumental shift.

    • Ambika Nigam

      global head of mobile apps & connected devices

      Bloomberg

  • 4:05 pm
    Sandbox presentations

    These rapid-fire presentations introduce VIP publishing executives to tech providers. Publishers only.

    4:05 PM - Brightcove

    • Anil Jain

      svp & gm, media

      Brightcove

  • 4:35 pm
    Working group meetings

    Here’s your first chance of the Summit to work on your group’s challenge.

    -Beyond Ads

    -Measurement

    -Platform Distribution

  • 5:30 pm
    VIP welcome reception

    By invitation only.

  • 6:00 pm
    8-minute meetings

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 pm
    Cocktail reception

    Open to all.

  • 8:00 pm
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby venue. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Thursday, May 18th

  • 7:00 am
    Morning Yoga
  • 8:00 am
    Registration reopens & breakfast served
  • 9:00 am
    8-minute meetings

    The 8-minute business meetings continue for day 2, connecting VIP publishing delegates with innovative technology platforms and media companies. These meetings are designed to help your team build valuable new relationships and ultimately, close business deals. 

    By invitation only.

  • 10:00 am
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

    -Beyond Ads

    -Measurement

    -Platform Distribution

  • 10:30 am
    Making platforms profitable

    With brands like Smosh, ScreenJunkies and Clevver Media, Defy Media is a digital video giant. But it’s not only on social platforms, as the company has also been successful on subscription streaming and other over-the-top environments. How is the publisher building multiple revenue streams to diversify its media portfolio beyond the walled gardens of Facebook and YouTube?

    • Matthew Diamond

      CEO

      Defy Media

    Moderator
    Sahil Patel
  • 10:45 am
    Pardon the Interruption

    An industry expert will give their speedy and unfiltered thoughts on the hottest buzzwords in video.

    • Jaymee Messler

      president

      The Player's Tribune

    Moderator
    Sahil Patel
  • 11:00 am
    Coffee break
  • 11:15 am
    Social animals: How The Dodo is programming for platforms

    The Dodo, an animal-focused media company from Izzie Lerer, is big on Facebook and one of only a few-dozen Snapchat Discover partners. While animal videos are popular online, how is The Dodo approaching it in a way that goes beyond a quick viral clip? And while animal videos are shared a ton on Facebook and YouTube, what does that mean on Snapchat Discover? Here, the fresh-faced publisher shares how it’s programming to build an audience on new media platforms.

    • YuJung Kim

      president

      The Dodo (Group 9 Media)

  • 11:30 am
    Embracing the new generation of talent

    With a flood of content digital content in the market, how can publishers keep up and successfully engage audiences with video entertainment and news? This panel will explore how media companies are using social influencers – social media stars – to produce videos that people are likely to click on and -- more importantly -- watch.

    • Adam Ostrow

      chief strategy officer

      Mashable

    • Zach Blume

      managing parter

      Portal A

    Moderator
    Sahil Patel
  • 11:45 am
    Publisher town hall

    Publishing executives will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    Moderator
    Sahil Patel
  • 12:15 pm
    Sandbox presentations

    These rapid-fire sessions introduce VIP publishing executives to technology providers.

    12:15 PM - Ooyala

  • 12:45 pm
    Lunch served
  • 1:30 pm
    Afternoon free time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 6:00 pm
    8-minute meetings

    In case you missed any 8-minute meetings, we're offering a make-up session to help your team build new relationships and ultimately, close business deals.

    By invitation only.

  • 7:00 pm
    Cocktail reception

    Open to all.

  • 8:00 pm
    Dinner with friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

Friday, May 19th

  • 8:30 am
    Breakfast served
  • 9:00 am
    Final working group meetings

    This is it: all working groups get one last chance to finalize their presentations in time for today’s reports.

    -Beyond Ads

    -Measurement

    -Platform Distribution

  • 9:30 am
    The Digiday Mind Map

    This is an illustrated recap of the themes discussed during yesterday’s town hall session.

    • Sahil Patel

      senior reporter

      Digiday

  • 9:35 am
    Turning video into commerce

    Video can be many things -- including an avenue through which publishers can generate direct sales on products. In this session, two leading digital media companies will share how they are using video to build commerce businesses.

    • David Grant

      president, POPSUGAR Studios

      POPSUGAR

    • Jason Wachob

      founder & CEO

      mindbodygreen

    Moderator
    Sahil Patel
  • 9:50 am
    The virtual reality of The New York Times

    The New York Times believes the hype behind virtual reality and has already produced a number of features for the immersive medium. In this session, two executives from The Times will demonstrate how the company is approaching virtual reality, including determining which content makes sense for VR, dedicating the appropriate resources to make the content and -- ultimately -- the business opportunity that exists within the fledgling medium.

    • Marcelle Hopkins

      executive producer

      The New York Times

    • Nancy Donaldson Gauss

      executive director

      The New York Times

  • 10:05 am
    Coffee & networking break
  • 10:20 am
    Confessions of ad agency executives

    In this session, hear from two anonymous senior ad agency executives about some of their frustrations when working with publishers and platforms and how they would like to see the relationships evolve.

  • 10:35 am
    Going niche, at scale

    Fusion Media Group, which oversees Fusion and the former Gawker media properties acquired by Univision, isn’t playing the Facebook scale game. Instead, the company has been focusing on building its niche verticals through a mix of commerce, branded content, podcasts and -- soon -- more video. Hear how the company is looking to get to scale by investing smartly in its brands.

    • Mia Libby

      senior vice president, ad sales

      Fusion Media Group

  • 10:50 am
    Working Group reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

    -Beyond Ads

    -Measurement

    -Platform Distribution

    Moderator
    Sahil Patel
  • 11:10 am
    5 things we’ve learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Sahil Patel

      senior reporter

      Digiday

Activities

  • Wednesday
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

    After hours hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

  • Thursday
    Morning Yoga

    Join us for a zen start to your day with morning yoga. All equipment provided and open to all. Sign up at the Summit registration desk.

    Dinner with friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

    After hours hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Sponsors

"Unlike other conferences, the DVAS was structured so that publishers could engage in meaningful conversations about industry challenges and share best practices in an open way."

— VP Video, About.com

"Terrific opportunity to learn and share best practices with peers in all areas of the digital media business. The DVAS definitely attracted an informed and interested group of attendees."

— VP, Strategic Partnerships, WebMD

"This is hands-down one of the most valuable events I can attend as a publisher. I'm able to connect with existing partners, reach out to new partners, and gather learnings from others in the space that are handling the same questions and challenges."

— Director Digital Content Strategy, AccuWeather

"A great gathering of industry leaders speaking openly and honestly about the state of video."

— Director of Creative Content, New York Post

Ritz-Carlton, New Orleans
921 Canal Street
New Orleans, LA 70112
(504) 524-1331

The Ritz-Carlton, New Orleans is now fully booked.
Please check availability at the Courtyard Marriott New Orleans French Quarter.

The Courtyard Marriott is in the same building and accessible to the Ritz Carlton by elevator.

Contact Us

More Information

For Speaking Opportunities:

contact Angela Barnett

VIP Opportunities

Are you a publishing executive? You could be eligible for a VIP pass to Digiday's Video Anywhere Summit.

Contact Nancy Picker to see if you qualify