Flight to Quality

Programmatic advertising has long prized quantity over quality, whether it’s in terms of data, audience and impressions. Now, the next phase of programmatic is starting to take hold, with a focus on quality.

At the Digiday Programmatic Summit Europe in Dublin, publishers and marketers will dive deep into the challenges that persist in automated ad buying, ranging from transparency between partners, cost and efficiency, to bringing capabilities in-house.

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Speakers

  • Marco Bertozzi
    vp media sales
    Spotify Europe
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  • Julian Childs
    managing director
    Business Insider
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  • Lauren Dick
    head of emerging platforms
    Mail Online
  • Ben Hancock
    global head of programmatic trading
    CNN International Commercial
  • Amir Malik
    programamtic director
    Trinity Mirror
  • Fabrizio di Martino
    director, digital marketing, Europe
    InterContinental Hotels Group
  • Paul de la Nougerede
    commercial product director
    Telegraph Media Group
  • Remmert Oosterling
    manager, digital trading
    RTL
  • Emily Palmer
    head of programmatic, EMEA
    Reuters
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  • Anthony Rhind
    COO
    Beamly
  • Jen Witt
    director of revenue platforms, EMEA
    Match Media
  • Adam Hecht
    vp, monetization
    Operative part of SintecMedia
  • Sacha Berlik
    managing director, EMEA
    The Trade Desk
  • Jonathan Nash
    head of programmatic at Teads UK and international
    Teads
  • Yuri Burka
    vp of European publisher & media solutions
    33Across
  • Lance Charlton
    head of programmatic, EMEA
    Ooyala
  • Paul Bell
    CRO
    33Across
  • Oscar Wall
    general manager, EMEA
    Ooyala
  • Adam Ray
    head of programmatic
    Mindshare

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Want updates on speakers, attendees, the agenda and more? Submit your info.

Attendees

Agenda

Monday, April 24th

  • 2:00 pm
    Registration opens
    Ballroom Foyer
  • 3:00 pm
    Welcome remarks & The state of programmatic
    Ballroom

    We will welcome attendees and provide an outline of the biggest trends in the industry right now.

    • Brian Morrissey

      editor-in-chief

      Digiday

  • 3:10 pm
    Debunking myths and speaking truths about the state of programmatic

    Programmatic advertising is growing and maturing, but there are still many misnomers. In this session, Spotify Europe vp of media sales and programmatic pioneer Marco Bertozzi dispels myth and dispenses wisdom on what comes after the cookie, whether brand safety concerns are overblown, and the opportunities brands are often missing.

    • Marco Bertozzi

      vp media sales

      Spotify Europe

    Moderator
    Brian Morrissey
  • 3:30 pm
    Inside beauty giant Coty's digital advertising mission

    Beauty leader Coty, which counts Calvin Klein and Rimmel among its 70+ brands, acquired digital marketing agency Beamly to accelerate the organisation's digital engagement. Beamly is helping Coty to bring data and science to its digital marketing, across paid-for digital media buying, content, creative and analytics. Anthony Rhind, who oversees global operations for Beamly, will talk about the new approach and Beamly’s vision. ing activity, as well as providing content, creative and analytics. Anthony oversees global operations, and will talk us through the challenges the brand is facing.

    • Anthony Rhind

      COO

      Beamly

  • 3:50 pm
    The 7 habits of a highly effective Single Auction

    Dutch broadcaster RTL is on a mission to restructure its commercial operations to ensure its programmatic sales and direct sales no longer compete, but complement each other. Remmert will talk through its journey to create a single auction across all digital demand ánd supply.

    • Remmert Oosterling

      manager, digital trading

      RTL

  • 4:10 pm
    Refreshment & networking break
    Ballroom Foyer
  • 4:25 pm
    The programmatic talent crunch

    Talent requirements, culture and structure of digital-only newsrooms are markedly different from traditional publishers. Axel Springer-owned digital media publisher Business Insider, is focused on ensuring it has the mix of skills sets and personalities in its business to maintain the speed of its growth.

    • Julian Childs

      managing director

      Business Insider

    Moderator
    Brian Morrissey
  • 4:45 pm
    Q&A: The evolution of header bidding

    Header bidding has become a catch-all term, but has been a useful stepping stone for publishers seeking a truly unified auction. The sequel to header bidding, what some call server-to-server, holds both big opportunities, and challenges. But both are leading publishers to where they need to be: granting more control and transparency over the auction process.

    • Ben Hancock

      global head of programmatic trading

      CNN International Commercial

    Moderator
    Jess Davies
  • 5:05 pm
    Sandbox presentations
    Roundwood/Glencree

    VIP's only.

    This rapid-fire presentation introduces VIP executives to tech providers.

    5:05 PM- Operative

    • Adam Hecht

      vp, monetization

      Operative part of SintecMedia

  • 5:15 pm
    Working group meetings

    Here’s your first chance of the Summit to work on your group’s challenge.

    -The header-bidding era- Ballroom-Amir Malik, programmatic director, Trinity Mirror

    -Transparency- Glenealy/Laragh- Jess Davies, UK editor, Digiday

    -Talent crunch- Roundwood/Glencree- Alexander Simpson, head of digital revenue operations, News UK

    • Amir Malik

      programamtic director

      Trinity Mirror

    • Alexander Simpson

      programmatic manager

      News UK

    • Jess Davies

      UK editor

      Digiday

  • 5:45 pm
    VIP welcome reception
    Sally Gap

    By invitation only.

  • 6:00 pm
    8-minute meetings
    Sally Gap

    By invitation only. Compulsory for VIPs.

    The 8-minute business meetings connect VIP publishing, agency and brand delegates with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 pm
    Cocktail reception sponsored by The Trade Desk
    Ballroom Foyer

    Open to all.

  • 8:00 pm
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at Sika Restaurant located at Powerscourt Hotel. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

    Join fellow attendees for an after dinner drink at McGills located inside the Powerscourt Hotel. Costs at your own expense.

Tuesday, April 25th

  • 8:15 am
    Registration reopens & breakfast served
    Ballroom Foyer and Sika Restaurant
  • 9:00 am
    8-minute meetings
    Sally Gap

    The 8-minute business meetings continue for day 2, connecting VIP delegates with innovative technology platforms and media companies. These meetings are designed to help your team build valuable new relationships and ultimately, close business deals. Compulsory for VIPs.

  • 10:00 am
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

     

    -The header-bidding era- Ballroom-Amir Malik, programmatic director, Trinity Mirror

    -Transparency- Glenealy/Laragh- Jess Davies, UK editor, Digiday

    -Talent crunch- Roundwood/Glencree- Alexander Simpson, head of digital revenue operations, News UK

    • Amir Malik

      programamtic director

      Trinity Mirror

    • Alexander Simpson

      programmatic manager

      News UK

    • Jess Davies

      UK editor

      Digiday

  • 10:30 am
    The race to server-side header bidding
    Ballroom

    The rise in publishers adopting header bidding as a way to boost programmatic yields in the last year is now making way for the next iteration of the technique: server-to-server solutions. Publishers now have an array of options and partners available. Amir will talk through how the Trinity Mirror’s use of server-to-server is opening up the publisher’s view of advertiser bidding patterns across multiple exchanges - via a single dashboard.

    • Amir Malik

      programamtic director

      Trinity Mirror

    Moderator
    Jess Davies
  • 10:50 am
    Workshop with Teads.tv: Safe Premium video: still a programmatic myth?

    In the current digital age, consumers engage in a variety of content across multi platforms. Advertisers are required to adapt their strategies in order to reach their continuously evolving audiences. Video is proven to be an effective solution to reach consumers, however in the programmatic marketplace ad fraud is continuous challenge that advertisers face. To access engaging content at scale, it is our responsibility to eliminate this and other issues by providing a premium marketplace and a safe environment. Teads Head of Programmatic Jonathan Nash will explain how brands can avoid these problems.

    • Jonathan Nash

      head of programmatic at Teads UK and international

      Teads

  • 11:10 am
    How Betsson Group coordinates programmatic advertising across international markets

    Betting brand Betsson Group has more than 23 brand spanning 50 markets. Ensuring it can run a cohesive global programmatic strategy while being relevant on a local level in each market, is a challenge. Adrien will talk though its approach.

  • 11:30 am
    Coffee break
    Ballroom Foyer
  • 11:45 am
    Inside Intercontinental Hotel Group’s programmatic road map

    Intercontinental Hotels Group has been gradually bringing the management of its programmatic advertising in-house over the last few years. That process has given digital marketing director Fabrizio Di Martino a greater degree of transparency over its digital trading, and improved its buying decisions. But it's not been without its challenges.

    • Fabrizio di Martino

      director, digital marketing, Europe

      InterContinental Hotels Group

    Moderator
    Brian Morrissey
  • 12:05 pm
    Dialogue with The Trade Desk: Fireside Chat: How to Scale Programmatic Globally

    Programmatic is growing rapidly, bringing precise targeting, optimization and analytics to digital advertising channels around the world. Thanks to the automation and insights of programmatic, advertisers can coordinate messaging globally across devices, channels and time zones. As technology advances, the rest of the ecosystem is adapting to advance along with it. Join Sacha Berlik, Managing Director of EMEA at The Trade Desk and Adam Ray, Global Head of Programmatic at Mindshare as they discuss how organizations can evolve their strategy to scale for the future.

    • Sacha Berlik

      managing director, EMEA

      The Trade Desk

    • Adam Ray

      head of programmatic

      Mindshare

  • 12:25 pm
    How Mail Online is approaching header bidding

    Mail Online has been one of the most prolific users of header bidding, and is one of the first publishers to trial Facebook’s header bidding product. Lauren will talk through what Mail Online has learned so far, and how it it is tackling the challenges of running mobile-in app programamatic advertising, along with its plans to grow video.

    • Lauren Dick

      head of emerging platforms

      Mail Online

    Moderator
    Jess Davies
  • 12:45 pm
    Town hall

    Publishing, Agency, and Brand VIP's only.

    Publishing, Agency and Brand VIP executives will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 1:05 pm
    Sandbox presentations
    Roundwood/Glencree

    VIP's only.

    These rapid-fire sessions introduce VIP  executives to technology providers.

    1:05 PM - Sandbox presentations - 33Across
    1:15 PM - Sandbox presentations - Ooyala

    • Yuri Burka

      vp of european publisher & media solutions

      33Across

    • Paul Bell

      CRO

      33Across

    • Lance Charlton

      head of programmatic, EMEA

      Ooyala

    • Oscar Wall

      general manager, EMEA

      Ooyala

  • 1:25 pm
    Lunch served
    Sika Restaurant
  • 2:25 pm
    Afternoon free time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

    1:45pm: Stop by the concierge to pick up a voucher for the River Walk (10EUR) that is only open to a select few, including Powerscourt Hotel guests. Or you can visit the Powerscourt Waterfall (6EUR), which is the highest in Ireland at almost 400 feet. If you're looking for more adventure, the hotel offers 4x4 off-roading tours and horseback riding.

  • 6:00 pm
    Final working group meeting: cocktails and conversations

    Final time to meet with your working groups before you present your group findings. 

    -The header-bidding era- Ballroom-Amir Malik, programmatic director, Trinity Mirror

    -Transparency- Glenealy/Laragh- Jess Davies, UK editor, Digiday

    -Talent crunch- Roundwood/Glencree- Alexander Simpson, head of digital revenue operations, News UK

    • Amir Malik

      programamtic director

      Trinity Mirror

    • Alexander Simpson

      programmatic manager

      News UK

    • Jess Davies

      UK editor

      Digiday

  • 6:30 pm
    8-minute meetings
    Sally Gap

    By invitation only. Compulsory for VIPs.

    In case you missed any 8-minute meetings, we're offering a make-up session to help your team build new relationships and ultimately, close business deals.

  • 7:00 pm
    Cocktail reception
    Ballroom Foyer

    Open to all.

  • 8:00 pm
    Dinner with friends

    Join new friends for a casual meal at Emilia's Ristorante located on Main Street. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

    Join fellow attendees for an after dinner drink at McGills located inside the Powerscourt Hotel. Costs at your own expense.

Wednesday, April 26th

  • 8:30 am
    Breakfast served
    Sika Restaurant
  • 9:00 am
    The Digiday Mind Map

    This is an illustrated recap of the themes discussed during yesterday’s town hall session.

    • Jess Davies

      UK editor

      Digiday

  • 9:15 am
    Monetizing hard news online

    Brand safety is a continuous headache for advertisers using programmatic trading. And for publishers monetizing hard news is an ongoing challenge. Reuters talks though tricks of the trade.

    • Emily Palmer

      head of programmatic, EMEA

      Reuters

    Moderator
    Jess Davies
  • 9:35 am
    How the Telegraph uses data to shape its programmatic business

    The Telegraph is on a mission to build out its programmatic advertising operations, with plans to quadruple its programmatic team, and hire more analysts. But getting hold of the right data to inform bidding strategies, and inform programmatic ad partnerships to increase revenue, is easier said than done. Getting hold of the right data isn't as easy as it should be, in an industry not known for its open sharing. Paul will discuss how it is addressing these challenges.

    • Paul de la Nougerede

      commercial product director

      Telegraph Media Group

  • 9:55 am
    Coffee & networking break
    Ballroom Foyer
  • 10:10 am
    Match Group Apps and Mobile Web

    Match Group will share learnings on navigating the challenges of programmatic in-app and on mobile web. As mobile app and  mobile web require very different strategies, Match faces constantly evolving technical challenges, user experience concerns, and process changes in order to maximize mobile profitability while creating the best environment for their subscribers. Jen will talk through pain points and how Match is tackling each of them.

    • Jen Witt

      director of revenue platforms, EMEA

      Match Media

  • 10:30 am
    Working Group reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation. 

    -The header-bidding era- Ballroom-Amir Malik, programmatic director, Trinity Mirrow

    -Transparency- Glenealy/Laragh- Jess Davies, UK editor, Digiday

    -Talent crunch- Roundwood/Glencree- Alexander Simpson, head of digital revenue operations, News UK

    • Amir Malik

      programamtic director

      Trinity Mirror

    • Alexander Simpson

      programmatic manager

      News UK

  • 10:50 am
    5 things we've learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Jess Davies

      UK editor

      Digiday

Activities

  • Monday
    Dinner With Strangers

    8:00pm - Don't have dinner plans? Join fellow attendees for a casual meal Sika Restaurant located at Powerscourt Hotel. Sign up at the Summit registration desk. Costs are at your own expense.

    After Hours Hangout

    9:30pm - Join fellow attendees for an after dinner drink at McGills Bar located inside the Powerscourt Hotel. Costs at your own expense.

  • Tuesday
    Afternoon Activities

    1:45pm: Stop by the concierge to pick up a voucher for the River Walk (10EUR) that is only open to a select few, including Powerscourt Hotel guests. Or you can visit the Powerscourt Waterfall (6EUR), which is the highest in Ireland at almost 400 feet. If you're looking for more adventure, the hotel offers 4x4 off-roading tours and horseback riding experiences. The concierge can help book these tours for you.

    Dinner With Friends

    8:00pm - Join new friends for a casual meal at Emilia's Ristorante located on Main Street. Sign up at the Summit registration desk. Costs are at your own expense.

    After Hours Hangout

    9:30pm - Join fellow attendees for an after dinner drink at McGills located inside the Powerscourt Hotel. Costs at your own expense.

Premier Sponsor

Sponsors

"Digiday is playing an important role in the industry in bringing together publishers, advertisers, and technology solution vendors to discuss and address issues in the industry. It is one of my go-to sources for clarifying what is really happening and what is possible today in performance media."

— Head of Direct Acquisition Marketing, T-Mobile

"A great way to gauge how others in the industry are feeling about successes and challenges, ensuring you that you are not the only one and empowering you to work together to find a solution."

— Media Planner, DigitasLBi

"Digiday Programmatic is always a great conference with meaningful contact and great networking."

— VP Programmatic & Data Strategy, Business Insider

"Great opportunities to reconnect with buyers and explore what other publishers are currently doing in the space."

— Director, Programmatic Solutions, Time Inc.

Powerscourt Hotel
Powerscourt Estate, Tinnehinch, Enniskerry
Wicklow, Ireland
353 1 274 8888
Book your room

To book your room at the Powerscourt Hotel, please email Grace Kim at gkim@digiday.com. Summit attendees are eligible for complimentary shuttle service to and from the airport on April 24 and 26, respectively. Please contact Corporate Chauffeurs at 00353 1 4500076 or info@ccsl.eu and mention Digiday to book your trip.

Contact Us

More Information

For Speaking Opportunities,:

please contact Angela Barnett

VIP Opportunities

Are you a brand marketing executive? You could be eligible for a VIP pass to the Digiday Programmatic Summit Europe.

Contact Nancy Picker to see if you qualify