Flight to Quality

Programmatic advertising has long prized quantity over quality, whether it’s in terms of data, audience and impressions. Now, the next phase of programmatic is starting to take hold, with a focus on quality.

At the Digiday Programmatic Summit Europe in Dublin, publishers and marketers will dive deep into the challenges that persist in automated ad buying, ranging from transparency between partners, cost and efficiency, to bringing capabilities in-house.

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Speakers

  • Christian Armond
    head of digital marketing
    TUI
  • Marco Bertozzi
    vp media sales
    Spotify Europe
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  • Julian Childs
    managing director
    Business Insider
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  • Lauren Dick
    head of emerging platforms
    Mail Online
  • Ben Hancock
    global head of programmatic trading
    CNN International Commercial
  • Amir Malik
    programamtic director
    Trinity Mirror
  • Fabrizio di Martino
    director, digital marketing, Europe
    InterContinental Hotels Group
  • Anthony Rhind
    COO
    Beamly
  • Cristina Sagarduy
    group performance marketing director
    Net-A-Porter Group

Attendees

Agenda

Monday, April 24th

  • 2:00 pm
    Registration opens
  • 2:30 pm
    VIP welcome reception

    By invitation only.

  • 2:45 pm
    8-minute meetings

    By invitation only.

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 4:00 pm
    Welcome remarks & The state of programmatic

    We will welcome attendees and provide an outline of the biggest trends in the industry right now.

  • 4:05 pm
    What playlists can teach programmatic about people-based marketing

    In 2016, the industry fell out of love with the cookie-based approach as all sides faced a crisis of trust in metrics and grew wary of marketing to machines instead of the people who use them. As audience fragmentation grows and consumers place more and more value on authenticity and appropriate context, the need for people-based advertising solutions is growing. Marco Bertozzi will explain how Spotify is using data from its registered user base to create personalised playlist experiences to match advertiser messages to moods and moments.

    • Marco Bertozzi

      vp media sales

      Spotify Europe

  • 4:20 pm
    Inside beauty giant Coty's digital advertising mission

    Beauty manufacturing giant Coty, which counts Calvin Klein and Rimmel among its 70+ brands, acquired digital marketing agency Beamly to accelerate the organisation's digital restructuring. Beamly handles the bulk of Coty brand's paid-for digital media buying activity, as well as providing content, creative and analytics. Anthony oversees global operations, and will talk us through the challenges the brand is facing.

    • Anthony Rhind

      COO

      Beamly

  • 4:35 pm
    The single auction: How to reshape sales organisations to unite programmatic and direct

    Dutch broadcaster RTL is on a mission to restructure its commercial operations to ensure its programmatic sales and direct sales no longer compete, but complement each other. For that, it is undergoing a total overhaul. Remmert will talk through RTL's journey to create a single auction across all digital demand and supply.

    • Remmert Oosterling

      manager, digital trading

      RTL

  • 4:50 pm
    Refreshment & networking break
  • 5:05 pm
    Introduction of working groups

    Attendees will split off into groups focusing on one of four key challenges that publishers face: social media, video, mobile, and platform distribution. With guidance from group leaders, each group will meet throughout the Summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the Summit.

  • 5:15 pm
    How TUI restructured to take its programmatic advertising in house

    Creating a cohesive ad tech strategy is hard for a multinational business when the markets and operations are fragmented. But travel and leisure brand TUI has developed a process that ensures all nine of its markets are singing from the same hymn sheet.

    • Christian Armond

      head of digital marketing

      TUI

  • 5:30 pm
    The evolution of header bidding
    • Ben Hancock

      global head of programmatic trading

      CNN International Commercial

    Moderator
    Jess Davies
  • 6:00 pm
    Sandbox presentations

    Publishers only.

    These rapid-fire presentations introduce VIP publishing executives to tech providers.

  • 6:20 pm
    Working group meetings

    Here’s your first chance of the Summit to work on your group’s challenge.

  • 7:00 pm
    Cocktail reception

    Open to all.

  • 8:00 pm
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby venue. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

Tuesday, April 25th

  • 8:00 am
    Registration reopens & breakfast served
  • 9:00 am
    8-minute meetings

    The 8-minute business meetings continue for day 2, connecting VIP publishing delegates with innovative technology platforms and media companies. These meetings are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 10:00 am
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 10:30 am
    The race to server-side header bidding

    The rise in publishers adopting header bidding as a way to boost programmatic yields in the last year is now making way for the next iteration of the technique: server-to-server solutions. Publishers now have an array of options and partners available. Amir will talk through how the Trinity Mirror’s use of server-to-server is opening up the publisher’s view of advertiser bidding patterns across multiple exchanges - via a single dashboard.

    • Amir Malik

      programamtic director

      Trinity Mirror

  • 10:45 am
    The programmatic talent crunch

    Talent requirements, culture and structure of digital-only newsrooms are markedly different from traditional publishers. Axel Springer-owned digital media publisher Business Insider, is focused on ensuring it has the mix of skills sets and personalities in its business to maintain the speed of its growth.

    • Julian Childs

      managing director

      Business Insider

  • 11:00 am
    Coffee break
  • 11:15 am
    Inside Intercontinental Hotel Group’s programmatic road map

    Intercontinental Hotels Group has been gradually bringing the management of its programmatic advertising in-house over the last few years. That process has given digital marketing director Fabrizio Di Martino a greater degree of transparency over its digital trading, and improved its buying decisions. But it's not been without its challenges.

    • Fabrizio di Martino

      director, digital marketing, Europe

      InterContinental Hotels Group

    Moderator
    Jess Davies
  • 11:30 am
    Dialog with The Trade Desk
  • 11:55 am
    Publisher town hall

    Publishers only.

    Publishing executives will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 12:15 pm
    Sandbox presentations

    Publishers only.

    These rapid-fire sessions introduce VIP publishing executives to technology providers.

    12:15 PM - Sandbox presentations - 33Across
    12:25 PM - Sandbox presentations - Ooyala

  • 12:45 pm
    Lunch served
  • 1:30 pm
    Afternoon free time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 6:00 pm
    8-minute meetings

    By invitation only.

    In case you missed any 8-minute meetings, we're offering a make-up session to help your team build new relationships and ultimately, close business deals.

  • 7:00 pm
    Cocktail reception sponsored by The Trade Desk

    Open to all.

  • 8:00 pm
    Dinner with friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Wednesday, April 26th

  • 8:30 am
    Breakfast served
  • 9:30 am
    Final working group meetings

    This is it: all working groups get one last chance to finalize their presentations in time for today’s reports.

  • 10:00 am
    The Digiday Mind Map

    This is an illustrated recap of the themes discussed during yesterday’s town hall session.

  • 10:05 am
    Beyond the cookie: How programmatic advertising will evolve in mobile-dominant era

    With mobile media consumption still rising, locking down more effective ways to reach audiences across multiple devices remains a priority for most publishers. But mobile can’t be tracked with cookies in the same way desktop can, so we’re moving towards a post-cookie ecosystem. We’ll look at how publishers are staying ahead of this.

  • 10:20 am
    How publishers are addressing ad tech tax

    With markets across Europe all at varying stages when it comes to adoption of programmatic advertising, nailing the right strategy across markets is critical. We’ll hear from a publisher how they manage those challenges across multiple markets.

  • 10:35 am
    Coffee & networking break
  • 11:05 am
    Talent challenge: How brands ensure they have the right talent to manage in-house programmatic strategies

    Top programmatic talent remains hard, and costly, for brands to find. In this session we’ll take a deep dive into how a top brand is tackling this issue.

  • 11:25 am
    Working Group reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

  • 11:55 am
    5 things we've learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Monday
    Dinner With Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby venue. Sign up at the Summit registration desk. Costs are at your own expense.

    After Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

  • Tuesday
    Dinner With Friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

    After Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Sponsors

"Digiday is playing an important role in the industry in bringing together publishers, advertisers, and technology solution vendors to discuss and address issues in the industry. It is one of my go-to sources for clarifying what is really happening and what is possible today in performance media."

— Head of Direct Acquisition Marketing, T-Mobile

"A great way to gauge how others in the industry are feeling about successes and challenges, ensuring you that you are not the only one and empowering you to work together to find a solution."

— Media Planner, DigitasLBi

"Digiday Programmatic is always a great conference with meaningful contact and great networking."

— VP Programmatic & Data Strategy, Business Insider

"Great opportunities to reconnect with buyers and explore what other publishers are currently doing in the space."

— Director, Programmatic Solutions, Time Inc.

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For call-in reservations guests can get in touch with the reservations team at reservations@powerscourthotel.com or by calling the hotel at 0035312748888. When making their reservation guests should reference the Digiday block.

Contact Us

More Information

For Speaking Opportunities:

contact Megan Knapp