Flight to Quality

Programmatic advertising has long prized quantity over quality, whether it’s in terms of data, audience and impressions. Now, the next phase of programmatic is starting to take hold, with a focus on quality.

At the Digiday Programmatic Summit Europe in Dublin, publishers and marketers will dive deep into the challenges that persist in automated ad buying, ranging from transparency between partners, cost and efficiency, to bringing capabilities in-house.

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Speakers

  • Christian Armond
    head of digital marketing
    TUI
  • Marco Bertozzi
    vp media sales
    Spotify Europe
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  • Julian Childs
    managing director
    Business Insider
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  • Lauren Dick
    head of emerging platforms
    Mail Online
  • Ben Hancock
    global head of programmatic trading
    CNN International Commercial
  • Amir Malik
    programamtic director
    Trinity Mirror
  • Fabrizio di Martino
    director, digital marketing, Europe
    InterContinental Hotels Group
  • Paul de la Nougerede
    commercial product director
    Telegraph Media Group
  • Remmert Oosterling
    manager, digital trading
    RTL
  • Anthony Rhind
    COO
    Beamly
  • Cristina Sagarduy
    group performance marketing director
    Net-A-Porter Group
  • Jen Witt
    director of revenue platforms, EMEA
    Match Media
  • Adam Hecht
    vp, monetization
    Operative
  • Sacha Berlik
    managing director, EMEA
    The Trade Desk

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Attendees

Agenda

Monday, April 24th

  • 2:00 pm
    Registration opens
  • 2:30 pm
    VIP welcome reception

    By invitation only.

  • 2:45 pm
    8-minute meetings

    By invitation only.

    The 8-minute business meetings connect VIP publishing delegates with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 4:00 pm
    Welcome remarks & The state of programmatic

    We will welcome attendees and provide an outline of the biggest trends in the industry right now.

  • 4:05 pm
    What playlists can teach programmatic about people-based marketing

    In 2016, the industry fell out of love with the cookie-based approach as all sides faced a crisis of trust in metrics and grew wary of marketing to machines instead of the people who use them. As audience fragmentation grows and consumers place more and more value on authenticity and appropriate context, the need for people-based advertising solutions is growing. Marco Bertozzi will explain how Spotify is using data from its registered user base to create personalised playlist experiences to match advertiser messages to moods and moments.

    • Marco Bertozzi

      vp media sales

      Spotify Europe

  • 4:20 pm
    Inside beauty giant Coty's digital advertising mission

    Beauty leader Coty, which counts Calvin Klein and Rimmel among its 70+ brands, acquired digital marketing agency Beamly to accelerate the organisation's digital engagement. Beamly is helping Coty to bring data and science to its digital marketing, across paid-for digital media buying, content, creative and analytics. Anthony Rhind, who oversees global operations for Beamly, will talk about the new approach and Beamly’s vision. ing activity, as well as providing content, creative and analytics. Anthony oversees global operations, and will talk us through the challenges the brand is facing.

    • Anthony Rhind

      COO

      Beamly

  • 4:35 pm
    The single auction: How to reshape sales organisations to unite programmatic and direct

    Dutch broadcaster RTL is on a mission to restructure its commercial operations to ensure its programmatic sales and direct sales no longer compete, but complement each other. For that, it is undergoing a total overhaul. Remmert will talk through RTL's journey to create a single auction across all digital demand and supply.

    • Remmert Oosterling

      manager, digital trading

      RTL

  • 4:50 pm
    Refreshment & networking break
  • 5:05 pm
    Introduction of working groups

    Attendees will split off into groups focusing on one of four key challenges that publishers face: social media, video, mobile, and platform distribution. With guidance from group leaders, each group will meet throughout the Summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the Summit.

    -Beyond the cookie

    -The header-bidding era

    -Transparency

    -In-house vs outsource

    -Talent crunch

  • 5:15 pm
    Beyond blind impressions: How TUI cut out programmatic inefficiencies

    Tourism brand TUI Group has a broad portfolio spanning airlines, cruise ships, tour operators, travel agencies and hotels, with a €17 billion annual turnover. Ensuring its digital marketing strategies align with the business, in a way that is both transparent and efficient, has been a key focus for the brand. But it hasn’t been easy. Christian will talk through the programmatic journey the brand has been on, and how it is adapting to the complexities in the digital ad ecosystem.

    • Christian Armond

      head of digital marketing

      TUI

  • 5:30 pm
    The evolution of header bidding
    • Ben Hancock

      global head of programmatic trading

      CNN International Commercial

    Moderator
    Jess Davies
  • 6:00 pm
    Sandbox presentations

    VIP's only.

    These rapid-fire presentations introduce VIP executives to tech providers.

    6:00 PM- Operative

    • Adam Hecht

      vp, monetization

      Operative

  • 6:20 pm
    Working group meetings

    Here’s your first chance of the Summit to work on your group’s challenge.

    -Beyond the cookie

    -The header-bidding era

    -Transparency

    -In-house vs outsource

    -Talent crunch

  • 7:00 pm
    Cocktail reception sponsored by The Trade Desk

    Open to all.

  • 8:00 pm
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby venue. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

Tuesday, April 25th

  • 8:00 am
    Registration reopens & breakfast served
  • 9:00 am
    8-minute meetings

    The 8-minute business meetings continue for day 2, connecting VIP delegates with innovative technology platforms and media companies. These meetings are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 10:00 am
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

    -Beyond the cookie

    -The header-bidding era

    -Transparency

    -In-house vs outsource

    -Talent crunch

  • 10:30 am
    The race to server-side header bidding

    The rise in publishers adopting header bidding as a way to boost programmatic yields in the last year is now making way for the next iteration of the technique: server-to-server solutions. Publishers now have an array of options and partners available. Amir will talk through how the Trinity Mirror’s use of server-to-server is opening up the publisher’s view of advertiser bidding patterns across multiple exchanges - via a single dashboard.

    • Amir Malik

      programamtic director

      Trinity Mirror

  • 10:45 am
    Quantity and Quality: a programmatic mirage?

    "In a digital age where the the most recent generation of human consumers want access to everything right now, wherever they are AND on the move, Advertisers are required to use ever evolving methods to reach their core audience. Like with advertising platforms such as TV, Video is proven to be a key way to reach these audiences. However, in the current programmatic video marketplace, finding actual human beings in quality, safe environments, where they are willingly engaging in content AND with scale, is an ever increasing challenge.
    "

    • Jonathan Nash

      head of programmatic at Teads UK and international

      Teads

  • 11:00 am
    The programmatic talent crunch

    Talent requirements, culture and structure of digital-only newsrooms are markedly different from traditional publishers. Axel Springer-owned digital media publisher Business Insider, is focused on ensuring it has the mix of skills sets and personalities in its business to maintain the speed of its growth.

    • Julian Childs

      managing director

      Business Insider

  • 11:15 am
    Coffee break
  • 11:30 am
    Inside Intercontinental Hotel Group’s programmatic road map

    Intercontinental Hotels Group has been gradually bringing the management of its programmatic advertising in-house over the last few years. That process has given digital marketing director Fabrizio Di Martino a greater degree of transparency over its digital trading, and improved its buying decisions. But it's not been without its challenges.

    • Fabrizio di Martino

      director, digital marketing, Europe

      InterContinental Hotels Group

    Moderator
    Jess Davies
  • 11:45 am
    Dialog with The Trade Desk
    • Sacha Berlik

      managing director, EMEA

      The Trade Desk

  • 11:55 am
    What Mail Online has learned from header bidding

    Mail Online has been one of the most prolific users of header bidding, and has built a large team of programmatic analysts to help drive it, resulting in major yield bumps. But there is more to a header bidding strategy than increasing CPMs. Header bidding, and what many refer to as its sequel: server-to-server, have more to offer publishers. Lauren will talk through what Mail Online has learned.

    • Lauren Dick

      head of emerging platforms

      Mail Online

  • 12:10 pm
    Town hall

    VIP's only.

    VIP executives will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

  • 12:20 pm
    Sandbox presentations

    VIP's only.

    These rapid-fire sessions introduce VIP  executives to technology providers.

    12:20 PM - Sandbox presentations - 33Across
    12:30 PM - Sandbox presentations - Ooyala

    • Lance Charlton

      head of programmatic, EMEA

      Ooyala

  • 12:50 pm
    Lunch served
  • 1:30 pm
    Afternoon free time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 6:00 pm
    8-minute meetings

    By invitation only.

    In case you missed any 8-minute meetings, we're offering a make-up session to help your team build new relationships and ultimately, close business deals.

  • 7:00 pm
    Cocktail reception sponsored by The Trade Desk

    Open to all.

  • 8:00 pm
    Dinner with friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Wednesday, April 26th

  • 8:30 am
    Breakfast served
  • 9:30 am
    Final working group meetings

    This is it: all working groups get one last chance to finalize their presentations in time for today’s reports.

  • 10:00 am
    The Digiday Mind Map

    This is an illustrated recap of the themes discussed during yesterday’s town hall session.

  • 10:05 am
    Talent challenge: How Net-a-Porter Group finding the right in-house programmatic talent

    Finding people with the right programmatic skill sets is tough for brands. Retail brand Net-a-Porter Group is in the midst of transitioning its programmatic marketing to be fully in-house to ensure it can control the use of its customer data and ensure it isn’t wasting spend unnecessarily. But ensuring it has the right skills sets in-house is a challenge. Cristina will talk through the brand's programmatic road map, and how it is approaching finding the right people for the task.

    • Cristina Sagarduy

      group performance marketing director

      Net-A-Porter Group

  • 10:20 am
    How the Telegraph uses data to shape its programmatic business

    The Telegraph is on a mission to build out its programmatic advertising operations, with plans to quadruple its programmatic team, and hire more analysts. But getting hold of the right data to inform bidding strategies, and inform programmatic ad partnerships to increase revenue, is easier said than done. Getting hold of the right data isn't as easy as it should be, in an industry not known for its open sharing. Paul will discuss how it is addressing these challenges.

    • Paul de la Nougerede

      commercial product director

      Telegraph Media Group

  • 10:35 am
    Coffee & networking break
  • 10:50 am
    How Tinder's business is changing to encompass programmatic

    Match Group has lately built a programmatic business for its dating app Tinder, which is available exclusively via Facebook's Audience Network. That's thrown up all kinds of technical challenges around process, internal structure and resources. Jen will talk through the pain points and how Match is tackling each of them.

    • Jen Witt

      director of revenue platforms, EMEA

      Match Media

  • 11:05 am
    Working Group reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

    -Beyond the cookie

    -The header-bidding era

    -Transparency

    -In-house vs outsource

    -Talent crunch

  • 11:20 am
    5 things we've learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

Activities

  • Monday
    Dinner With Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby venue. Sign up at the Summit registration desk. Costs are at your own expense.

    After Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

  • Tuesday
    Dinner With Friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

    After Hours Hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Premier Sponsor

Sponsors

"Digiday is playing an important role in the industry in bringing together publishers, advertisers, and technology solution vendors to discuss and address issues in the industry. It is one of my go-to sources for clarifying what is really happening and what is possible today in performance media."

— Head of Direct Acquisition Marketing, T-Mobile

"A great way to gauge how others in the industry are feeling about successes and challenges, ensuring you that you are not the only one and empowering you to work together to find a solution."

— Media Planner, DigitasLBi

"Digiday Programmatic is always a great conference with meaningful contact and great networking."

— VP Programmatic & Data Strategy, Business Insider

"Great opportunities to reconnect with buyers and explore what other publishers are currently doing in the space."

— Director, Programmatic Solutions, Time Inc.

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VIP Opportunities

Are you a brand marketing executive? You could be eligible for a VIP pass to the Digiday Programmatic Summit Europe.

Contact Nancy Picker to see if you qualify