Brands take control

Brands have been outsourcing programmatic buying to their agency partners for a long time. But as more organizations are wary of kickbacks, hidden media fees and compromising customer data, marketers are getting more involved with their strategic decisions in programmatic. And with the next phase of programmatic starting to take hold with a focus on quality, brands are rethinking their internal structure and external agency relationships, as well as focusing on issues like transparency, talent and ad blocking.

At the Digiday Programmatic Marketing Summit in Scottsdale, AZ, brands will gather to discuss these topics and how they can prepare for a programmatic future.

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Speakers

  • Lisa Archambault
    director, digital media
    Caesars Entertainment
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  • Jay Burke
    director of digital
    Zipcar
  • Oscar Garza
    director of programmatic & audience
    Essence
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  • Eunice Kim
    media planner
    Toyota
  • Gary Milner
    director of global digital marketing
    Lenovo
  • Liane Nadeau
    associate director, programmatic media
    GroupeConnect
  • David Parker
    global content technology lead
    Kimberly Clark
  • Jeff Rasp
    director of digital strategy
    Bayer Consumer Health
  • David Smith
    founder & CEO
    Mediasmith
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  • Janna Turner Botha
    svp digital marketing manager
    Bank of America/ Merrill Lynch
  • Ana Villegas
    marketing director, North American Commercial Business
    Dell
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Attendees

Agenda

Wednesday, May 31st

  • 1:00 pm
    Registration desk opens
  • 1:45 pm
    Opening remarks

    A brief overview of the summit's networking opportunities, speaker lineup and activities.

  • 1:50 pm
    Keynote conversation: The complexity of media buying

    With automation technology now mainstream, the process of buying and selling digital media has become increasingly complicated. Issues of transparency between partners is top of mind, while concerns of fraud and ad blocking keep marketers up at night.

    Moderator
    Brian Morrissey
  • 2:05 pm
    WTF is header bidding?

    One of the hottest topics in programmatic is header bidding. It is a way for publishers to directly solicit multiple bidders for each ad space. This technology sounds appealing, since it does increase yield and efficiency, but worries of transparency and pricing loom for media buyers.

  • 2:20 pm
    Session sponsored by Teads.tv
  • 2:35 pm
    Refreshment & networking break
  • 2:50 pm
    How Dell manages threats and opportunities

    The advancement of technologies that enable automated media buying also leave brands vulnerable to threats like fraud and bots, not to mention the dreaded ad blockers. Hear from Dell about the impact of adding extra security and oversight means for the overall planning cycle.

    • Ana Villegas

      marketing director, North American Commercial Business

      Dell

  • 3:05 pm
    Session sponsored by The Trade Desk
  • 3:20 pm
    Hiring the right talent

    Agencies and publishers have long been targeting tech talent in an effort to stay ahead of the competition. Now that more brands are bringing programmatic in-house, the need for them to understand exactly what to look for when building their teams has never been more critical.

    • Kathy Hecht

      vp, marketing

      Silver Star Brands

  • 3:35 pm
    Sponsored session from Viant
  • 3:45 pm
    Brand town hall

    Brands only.

    Branding executives will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    Moderator
    Brian Morrissey
  • 4:15 pm
    Sandbox presentations

    These rapid-fire presentations introduce VIP brand executives to tech providers.

    4:15 PM - Distillery

  • 4:45 pm
    Working group meetings

    Here’s your first chance of the Summit to work on your group’s challenge.

  • 5:45 pm
    VIP welcome reception
  • 6:00 pm
    8-Minute Meetings

    By invitation only.

    The 8-minute business meetings connect VIP brand delegates with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 pm
    Cocktail reception sponsored by The Trade Desk

    Open to all.

  • 8:00 pm
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby venue. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Thursday, June 1st

  • 7:00 am
    Morning Yoga
  • 8:00 am
    Registration reopens & breakfast served
  • 9:00 am
    8-minute meetings

    The 8-minute business meetings continue for Day 2, connecting VIP brand delegates with innovative technology platforms and media companies. These meetings are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 10:00 am
    Getting started in programmatic

    More and more brands are bringing programmatic in-house. This is certainly a way to avoid hidden fees and keep control on spending, but the investment is substantial. Learn the process in detail from a company that has undergone the process and come out successful on the other side.

    • Jeff Rasp

      director of digital strategy

      Bayer Consumer Health

  • 10:15 am
    Sponsored by Sharethrough
  • 10:30 am
    The importance of attribution

    Who did what to whom? When it comes to measuring digital campaigns, knowing the exact moment of conversion is a cornerstone of improving future programs and getting your money’s worth. How do brands capture this vital information and what do they do with it?

    • Jay Burke

      director of digital

      Zipcar

  • 10:45 am
    Coffee break
  • 11:00 am
    How data informs media

    The use of data to inform content helps brands optimize programmatic driven consumer experiences, which equals results.

    • David Parker

      global content technology lead

      Kimberly Clark

  • 11:15 am
    State of the Industry with ChoiceStream
  • 11:30 am
    What to ask your agency partner

    As a brand, you have many options when choosing an agency partner. There are the obvious questions to ask during the RFP process and when working with an existing partner on a new campaign. But are you missing important information by not asking about certain key details?

    • Gary Milner

      director of global digital marketing

      Lenovo

  • 11:45 am
    Sponsored workshop with Triplelift
  • 12:00 pm
    Coffee break
  • 12:15 pm
    Case study: A brand and an agency share a programmatic campaign

    This real-life example will demonstrate how partners working together can make programmatic work successfully.

  • 12:30 pm
    Seeing through transparency

    Auditing agencies is no fun. But in the automation game, there are many parts of the media buying process that are done behind closed doors. Agencies must come clean about insider dealings so media buyers can make informed decisions. But media buyers have to hold all parties accountable.

    • Lisa Archambault

      director, digital media

      Caesars Entertainment

  • 12:45 pm
    Brand town hall
    Moderator
    Brian Morrissey
  • 1:10 pm
    Sandbox presentations

    Brands only.

    These rapid-fire sessions introduce VIP brand executives to technology providers.

    1:10 PM - 33Across
    1:20 PM - Ooyala

  • 1:40 pm
    Lunch served
  • 1:40 pm
    Afternoon free time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 pm
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 pm
    8-minute meetings

    The 8-minute business meetings continue for Day 2, connecting VIP brand delegates with innovative technology platforms and media companies. These meetings are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 pm
    Cocktail reception

    Open to all.

  • 8:00 pm
    Dinner with friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

Friday, June 2nd

  • 8:00 am
    Breakfast served
  • 9:15 am
    Final working group meetings

    This is it: All working groups get one last chance to finalize their presentations in time for today’s reports.

  • 9:50 am
    The Digiday Mind Map

    This is an illustrated recap of the themes discussed during yesterday’s town hall session.

    • Brian Morrissey

      editor-in-chief

      Digiday

  • 10:00 am
    Workshop with Digital Trends
  • 10:15 am
    Live uncensored confessions of a media legend

    Typically the Digiday Confessions series profiles a media executive anonymously, so that their answers to our peering questions about the ins and outs of the industry are candid and straightforward. No BS here. In this LIVE version, this legendary authority on attribution, master of metrics (too much?) will go on record about the state of digital media and what it means for the professionals who serve it.

    • David Smith

      founder & CEO

      Mediasmith

    Moderator
    Brian Morrissey
  • 10:30 am
    Coffee & networking break
  • 10:45 am
    Brand case study

    As one of the biggest advertisers in the world, this brand has focused heavily on investing internally in programmatic. In this session, a top media executive will describe its strategy and resulting success.

    Moderator
    Brian Morrissey
  • 11:00 am
    Case study: Agency & brand programmatic campaign

    This real-life example will demonstrate how partners working together can make programmatic work successfully.

  • 11:15 am
    Working Group reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

    Moderator
    Brian Morrissey
  • 11:30 am
    5 things we’ve learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Brian Morrissey

      editor-in-chief

      Digiday

Activities

  • Wednesday
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

    After hours hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

  • Thursday
    Morning Yoga

    Join us for a zen start to your day with morning yoga. All equipment provided and open to all. Sign up at the Summit registration desk.

    Dinner with friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

    After hours hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Premier Sponsor

Sponsors

"Invaluable in its ability to aggregate the buy and sell sides, as well as the technology solution providers. Everyone's under one roof, making for an efficient and enlightening few days."

— VP, Revenue Operations, PGA Tour

"A great opportunity to engage with other industry professionals in order to discuss and learn more about the topics that are most important to our business today."

— Director, Programmatic Ad Solutions, WebMD

"A great way to gauge how others in the industry are feeling about successes and challenges, ensuring you that you are not the only one and empowering you to work together to find a solution."

— Media Planner, DigitasLBi

Westin Kierland
6902 E Greenway Parkway
Scottsdale, AZ 85254
Book your room

To book your stay at Westin Kierland, please use this link. Mention Digiday Programmatic Marketing Summit to receive a special room rate of $195 + resort fees and taxes per night, plus tax.

Please Note: the cut-off date for that room rate is May 9th by 12am EST.

Contact Us

More Information

For Speaking Opportunities:

contact Angela Barnett

VIP Opportunities

Are you an executive? You could be eligible for a VIP pass to DPMS

Contact Nancy Picker to see if you qualify