Brands take control

Brands have been outsourcing programmatic buying to their agency partners for a long time. But as more organizations are wary of kickbacks, hidden media fees and compromising customer data, marketers are getting more involved with their strategic decisions in programmatic. And with the next phase of programmatic starting to take hold with a focus on quality, brands are rethinking their internal structure and external agency relationships, as well as focusing on issues like transparency, talent and ad blocking.

At the Digiday Programmatic Marketing Summit in Scottsdale, AZ, brands will gather to discuss these topics and how they can prepare for a programmatic future.

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Five Reasons To Attend

You know you want to attend a Digiday summit. The next step is to convince your company's leadership to help. Here are the benefits, cost breakdowns and testimonials from individuals who attend our summits to share with your company's leadership.

Attendees

Agenda

Wednesday, May 31st

  • 2:00 pm
    Registration desk opens
  • 3:45 pm
    Opening remarks

    A brief overview of the summit's networking opportunities, speaker lineup and activities.

    • Nick Friese

      CEO

      Digiday

  • 3:50 pm
    Keynote conversation: The complexity of media buying

    With automation technology now mainstream, the process of buying and selling digital media has become increasingly complicated. Issues of transparency between partners is top of mind, while concerns of fraud and ad blocking keep marketers up at night.

    Moderator
    Brian Morrissey
  • 4:10 pm
    WTF is header bidding?

    One of the hottest topics in programmatic is header bidding. It is a way for publishers to directly solicit multiple bidders for each ad space. This technology sounds appealing, since it does increase yield and efficiency, but worries of transparency and pricing loom for media buyers.

  • 4:45 pm
    Refreshment & networking break
  • 5:00 pm
    The side effects of header bidding
  • 5:15 pm
    Session sponsored by The Trade Desk
  • 5:25 pm
    Hiring the right talent

    Agencies and publishers have long been targeting tech talent in an effort to stay ahead of the competition. Now that more brands are bringing programmatic in-house, the need for them to understand exactly what to look for when building their teams has never been more critical.

  • 5:45 pm
    Brand town hall

    Brands only.

    Branding executives will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    Moderator
    Brian Morrissey
  • 6:15 pm
    Sandbox presentations

    These rapid-fire presentations introduce VIP brand executives to tech providers.

    6:15 PM - Dstillery

  • 6:35 pm
    Working group meetings

    Here’s your first chance of the Summit to work on your group’s challenge.

  • 7:05 pm
    Cocktail reception sponsored by The Trade Desk

    Open to all.

  • 8:00 pm
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby venue. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Thursday, June 1st

  • 8:00 am
    Registration reopens & breakfast served
  • 9:00 am
    8-minute meetings

    The 8-minute business meetings continue for Day 2, connecting VIP brand delegates with innovative technology platforms and media companies. These meetings are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 10:00 am
    Getting started in programmatic

    More and more brands are bringing programmatic in-house. This is certainly a way to avoid hidden fees and keep control on spending, but the investment is substantial. Learn the process in detail from a company that has undergone the process and come out successful on the other side.

  • 10:20 am
    How brands organize internally for programmatic

    How does your new department organization chart look like when media buying is done in-house? Who reports to whom and what are their job responsibilities? How do you maximize the manpower and ensure efficiency?

  • 10:35 am
    Coffee break
  • 10:50 am
    Lessons learned from bringing programmatic in-house

    The process of absorbing automated media buying into a brand’s internal operations is not without pain points. Hear the ins and outs of what worked, what didn’t and how one brand made it through to the other side.

  • 11:05 am
    State of the Industry with ChoiceStream
  • 11:20 am
    What to ask your agency partner

    As a brand, you have many options when choosing an agency partner. There are the obvious questions to ask during the RFP process and when working with an existing partner on a new campaign. But are you missing important information by not asking about certain key details?

  • 11:40 am
    Case study: A brand and an agency share a programmatic campaign

    This real-life example will demonstrate how partners working together can make programmatic work successfully.

  • 11:50 am
    Coffee break
  • 12:10 am
    Seeing through transparency

    Auditing agencies is no fun. But in the automation game, there are many parts of the media buying process that are done behind closed doors. Agencies must come clean about insider dealings so media buyers can make informed decisions. But media buyers have to hold all parties accountable.

  • 12:15 am
    Brand town hall
    Moderator
    Brian Morrissey
  • 12:45 pm
    Sandbox presentations

    Brands only.

    These rapid-fire sessions introduce VIP brand executives to technology providers.

    1:00 PM - 33Across
    1:10 PM - Ooyala

  • 1:30 pm
    Lunch served
  • 1:30 pm
    Afternoon free time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 5:00 pm
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 6:00 pm
    8-minute meetings

    The 8-minute business meetings continue for Day 2, connecting VIP brand delegates with innovative technology platforms and media companies. These meetings are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 pm
    Cocktail reception

    Open to all.

  • 8:00 pm
    Dinner with friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

Friday, June 2nd

  • 8:00 am
    Breakfast served
  • 9:15 am
    Final working group meetings

    This is it: All working groups get one last chance to finalize their presentations in time for today’s reports.

  • 9:50 am
    The Digiday Mind Map

    This is an illustrated recap of the themes discussed during yesterday’s town hall session.

    • Brian Morrissey

      editor-in-chief

      Digiday

  • 10:00 am
    The importance of attribution
    Moderator
    Brian Morrissey
  • 10:15 am
    Coffee & networking break
  • 10:30 am
    WTF is programmatic guaranteed?

    The ad tech world is full of acronyms and complex concepts. Understanding each trading process while staying ahead of new methods is daunting. Here, become an expert in programmatic guaranteed, which is a system that allows ad buyers to target specific audiences at a larger scale and more automated than PMPs.

    Moderator
    Brian Morrissey
  • 10:45 am
    The scary side of programmatic: ad blocking, fraud and bots

    The publishing world at large has been grappling with these three horsemen of the apocalypse for some time. What specific threats do they pose in programmatic?

  • 11:00 am
    Working Group reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

    Moderator
    Brian Morrissey
  • 11:30 am
    5 things we’ve learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Brian Morrissey

      editor-in-chief

      Digiday

Activities

  • Wednesday
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

    After hours hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

  • Thursday
    Morning Yoga

    Join us for a zen start to your day with morning yoga. All equipment provided and open to all. Sign up at the Summit registration desk.

    Dinner with friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

    After hours hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Sponsors

"Invaluable in its ability to aggregate the buy and sell sides, as well as the technology solution providers. Everyone's under one roof, making for an efficient and enlightening few days."

— VP, Revenue Operations, PGA Tour

"A great opportunity to engage with other industry professionals in order to discuss and learn more about the topics that are most important to our business today."

— Director, Programmatic Ad Solutions, WebMD

"A great way to gauge how others in the industry are feeling about successes and challenges, ensuring you that you are not the only one and empowering you to work together to find a solution."

— Media Planner, DigitasLBi

Westin Kierland
6902 E Greenway Parkway
Scottsdale, AZ 85254
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contact Monika Honig

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