Brand marketing: What comes next?

Global brands all are facing new challenges with a consistent theme: Too much to do, not enough time to do it. At the Digiday Brand Summit Germany in Berlin, we’ll hear how brand marketers are grappling with internal resource issues to refresh and inspire their brand strategies.

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Speakers

  • Dr. Martin Andree
    corporate vice president
    Henkel
  • Itai Bichler
    head of global digital marketing
    SodaStream International
  • Dino Damiano
    marketing director
    Mazda
  • Alexander Ewig
    CEO
    Media Markt Marketing
  • Uwe Greunke
    head of marketing
    Sennheiser electronic
  • Dr. Christian Hahn
    vice president marketing communications strategy & media
    Deutsche Telekom
  • Adrien Koskas
    general manager
    L'Oréal Paris UKI
  • Elodie Levy
    global director, digital innovation & new products
    COTY
  • Thomas Schönen
    head of brand, communications & digital DACH
    Philips GmbH
  • Eva-Maria Schmidt
    Horizont
  • Bastien Schupp
    CMO
    Renault
  • Ethelbert Williams
    CMO
    InstaNatural
  • Dror Efrat
    founder and CEO
    Investing.com
  • Alessandro De Zanche
    global product lead
    GfK
  • David MacDonald
    director of sales, EMEA
    Opal
  • Caroline Hugonenc
    vp research
    Teads.tv

Attendees

Agenda

Wednesday, May 3rd

  • 1:30 pm
    Registration desk opens
    Foyer Ballsaal
  • 2:30 pm
    Welcome remarks and the view from the United States
    Ballroom

    Open to all.
    We will welcome attendees and provide an outline of the biggest trends in the industry right now.

    • Shareen Pathak

      managing editor

      Digiday

  • 2:40 pm
    The state of brand marketing in Germany
    • Eva-Maria Schmidt

      Horizont

  • 2:55 pm
    Media make brands: How marketing is powered by content

    In this session, Dr. Martin Andree, vp at Henkel Dusseldorf, will present the big picture on how to create a modern brand. From content to development, this session will outline the biggest trends in the space right now.

    • Dr. Martin Andree

      corporate vice president

      Henkel

  • 3:15 pm
    How Coty is rethinking digital innovation at scale

    Digital innovation is hard for a corporation the size of Coty, and it is even harder now that the company acquired 41 new brands from P&G last year. Find out about the new agile thinking that is helping Coty run small-scale pilots that all its brands can learn from.

    • Elodie Levy

      global director, digital innovation & new products

      COTY

    Moderator
    Brian Morrissey
  • 3:30 pm
    Refreshment & networking break
    Foyer Ballsaal
  • 3:45 pm
    Introduction of working groups

    Attendees will split off into groups focusing on one of four key challenges that brands face: internal organization; agency relationships; platform publishing; data strategy. With guidance from group leaders, each group will meet throughout the Summit to work together on a presentation that outlines how to solve the challenge at hand. These will be presented at the end of the Summit.

    • Shareen Pathak

      managing editor

      Digiday

  • 3:50 pm
    How Sennheiser modernized a medium-sized brand

    Innovation is the biggest buzzword of the moment. In this session, hear from Sennheiser on how it makes sure innovation is top of mind.

    • Uwe Greunke

      head of marketing

      Sennheiser electronic

  • 4:05 pm
    Being an activist brand in 2017

    It is harder than ever for brands to remain apolitical in the U.S. and beyond. But while many marketers fear a public backlash, others court it. Hear about SodaStream’s journey into environmental activism and the sales and lawsuits that followed.

    • Itai Bichler

      head of global digital marketing

      SodaStream International

  • 4:20 pm
    Brands as publishers: Building an in-house content studio

    Brands are increasingly focused on being nimble, and sometimes that means having to get work done themselves. In this session, hear from Instanatural, which created a large-scale content studio, about the ins and outs of bringing content in-house and how it found the resources to make that happen.

    • Ethelbert Williams

      CMO

      InstaNatural

    Moderator
    Shareen Pathak
  • 4:35 pm
    Sandbox presentations
    Immendorf I room

    Brands only.

    These rapid-fire presentations introduce VIP brand executives to tech providers.

    4:35 pm- GfK

    4:45 pm- Opal

    • Alessandro De Zanche

      global product lead

      GfK

    • David MacDonald

      director of sales, EMEA

      Opal

  • 5:05 pm
    Working group meetings
    Ballroom

    Here’s your first chance of the Summit to work on your group’s challenge.

    -Internal Organization

    -Agency Relationships

    -Platform Publishing

    -Data Strategy

  • 5:45 pm
    VIP welcome reception
    Foyer Mezzanine

    Brand executives only.

  • 6:00 pm
    8-minute meetings
    Immendorf II - III

    By invitation only. Compulsory for Brand VIPs

    The 8-minute business meetings connect VIP brand delegates with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 pm
    Cocktail reception
    Foyer Mezzanine

    Open to all.

  • 8:00 pm
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at Restaurant 44 located inside the Swissotel Berlin Hotel. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

    Join fellow attendees for an after dinner drink at Palermo Bar located inside the Swissotel Berlin Hotel. Costs at your own expense.

Thursday, May 4th

  • 8:00 am
    Registration reopens & breakfast served
    Foyer Mezzanine
  • 9:00 am
    8-minute meetings
    Immendorf II - III

    By invitation only. Compulsory for Brand VIPs.

    The 8-minute business meetings continue for day 2, connecting VIP brand delegates with innovative technology platforms and media companies. These meetings are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 10:00 am
    Working group meetings
    Ballroom

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

    -Internal Organization

    -Agency Relationships

    -Platform Publishing

    -Data Strategy

     

  • 10:30 am
    Marketing from mass to individual

    Get inside the mind of a giant brand as it tackles everything from resource allocations to internal organization in an effort to get marketing moving from the mass market to individualization.

    • Bastien Schupp

      cmo

      Renault

  • 10:45 am
    Coffee break
    Foyer Ballsaal
  • 11:00 am
    From 2011 to today: What makes Mazda new

    In the last six years, Mazda has continuously worked on their communication strategy, carefully changing the language of communication. New styles of product photography is just one example of what’s changed. And the results bear this out: Sales figures are rising year after year. Dino Damiano will give an insight into the past six years.

    • Dino Damiano

      marketing director

      Mazda

  • 11:15 am
    125 years of Philips: A brand’s experience with change

    In the last century, Philips has undergone a huge transformation, from pure industrial enterprise to the solution provider for personal hygiene to health care to encouraging nutrition. In their new campaigns, Philips tells stories and talk how they help people to live a normal live. In this session, Thomas Schönen will share this digital transformation, including its digital campaigns and social media content marketing.

    • Thomas Schönen

      head of brand, communications & digital DACH

      Philips GmbH

  • 11:35 am
    How MediaMarkt is "always on" on the world wide web
    • Alexander Ewig

      CEO

      Media Markt Marketing

    Moderator
    Eva-Maria Schmidt
  • 11:50 am
    Cooking up a storm: The rise of Lush Kitchen

    Lush Kitchen is Lush's online-only brand that sells fresh, limited-run products. Since launching in 2014, its in-house content team have found a winning formula on social media by innovating with content formats and new platforms like Snapchat and Facebook Live.

    • Tanja Hofmann

      european digital manager

      Lush

    Moderator
    Brian Morrissey
  • 12:05 pm
    How can ad formats and technology resolve the creative limitations for brands?

    Media and marketing are becoming more and more complex, offering additional targeting capabilities. However, brands are still adopting the use of one creative, regardless of the touch points. How can technology and formats help brands adapt to the context and to the user while allowing them to solve this creative paradox?

    • Caroline Hugonenc

      vp research

      Teads.tv

  • 12:20 pm
    5 questions for DS Automobiles’ Sebastian Hein

    Hear how DS Automobiles has built a new and innovative brand in a saturated and oversized automotive market.

    Moderator
    Eva-Maria Schmidt
  • 12:40 pm
    Brand town hall
    Immendorf I

    Brand executives only.

    Branding executives will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    Moderator
    Brian Morrissey
  • 1:00 pm
    Sandbox presentations
    Immendorf I

    These rapid-fire sessions introduce VIP brand executives to technology companies.

    1:00pm- Investing.com

    • Dror Efrat

      founder and CEO

      Investing.com

  • 1:30 pm
    Lunch served
    Restaurant 44
  • 2:30 pm
    Afternoon free time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 6:00 pm
    Cocktail reception
    Foyer Mezzanine

    Open to all.

  • 7:30 pm
    The One Grand Show - Limited Tickets
    Friedrichstadt-Palast Berlin Theater

    Enjoy the night seeing a show in one of Berlin's favorite theaters. Tickets are on a first come, first served basis so please stop by the registration desk for more details.

  • 8:00 pm
    Dinner with friends

    Join new friends for a casual meal at Le Faubourg, next to the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

    Join fellow attendees for an after dinner drink at Palermo Bar located inside the Swissotel Berlin Hotel. Costs at your own expense.

Friday, May 5th

  • 8:30 am
    Breakfast
    Foyer Mezzanine
  • 9:30 am
    Final working group meetings
    Ballroom

    This is it: all working groups get one last chance to finalize their presentations in time for today’s reports.

    -Internal Organization

    -Agency Relationships

    -Platform Publishing

    -Data Strategy

  • 10:00 am
    The Digiday mind map

    This is an illustrated recap of the themes discussed during yesterday’s town hall session.

    • Brian Morrissey

      editor-in-chief

      Digiday

  • 10:05 am
    Becoming the leading telecommunications brand in Europe

    Get insight into Telekom's corporate strategy to position itself as the leading telecommunications brand in Europe.

    • Dr. Christian Hahn

      vice president marketing communications strategy & media

      Deutsche Telekom

  • 10:20 am
    Coffee & networking break
  • 10:35 am
    How influencers helped L’Oreal Paris prioritize diversity

    L’Oréal Paris’ work with its roster of influencers has helped the beauty brand reach new audiences online. But these super consumers have also shaped the company's thinking around how to make its products, and its message, more inclusive.

    • Adrien Koskas

      general manager

      L'Oréal Paris UKI

  • 10:50 am
    Working group reports
  • 11:10 am
    5 things we’ve learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Eva-Maria Schmidt

      Horizont

Activities

  • Wednesday
    Dinner with strangers

    8:00pm - Don't have dinner plans? Join fellow attendees for a casual meal at Restaurant 44 located inside the Swissotel Berlin Hotel. Sign up at the Summit registration desk. Costs are at your own expense.

    After hours hangout

    9:30pm - Join fellow attendees for an after dinner drink at Palermo Bar located inside the Swissotel Berlin Hotel. Costs at your own expense.

  • Thursday
    The One Grand Show

    7:30pm - Enjoy your night by going to the Friedrichstadt-Palast Berlin Theater to see The One Grand Show. Digiday has limited number of tickets and are on a first come, first serve basis. Please stop by the registration desk for more details.

    Dinner with friends

    8:00pm - Join new friends for a casual meal at Le Faubourg which is located next to the hotel. Sign up at the Summit registration desk. Costs are at your own expense.

    After hours hangout

    9:30pm - Join fellow attendees for an after dinner drink at Palermo Bar located inside the Swissotel Berlin Hotel. Costs at your own expense.

Sponsors

Digiday organised the conference in a way in which we can talk business but also casually network with fellow industry colleagues - brilliant! I am confident because of this trip I will be sure to get some business going with a few of the vendors.

— Business Development Director, Yamgo TV

The Digiday Brand Summit was handled at a perfect pace that provided lots of "nuggets" from brands leaders who really understand the day-to-day challenges of marketers.

— Digital Brand Manager, Hormel

Bringing together industry experts over the course of three exciting days, the Digiday events are very insightful and fun. Thoroughly enjoyed the great thought leadership, energetic networking, lively discussions, fun activities and more.

— Interactive Marketing Manager, The Home Depot

Swissôtel Berlin Am Kurfürstendamm
Augsburger Strasse 4
Berlin, Germany 10789
0049/30/22010-2260
Book your room

To book a hotel room, please contact reservations at reservations.berlin@swissotel.com and mention the booking code: the Digiday Brand Summit 2017 to be confirmed with a reservation for the agreed rate of €135 per night.

Contact Us

More Information

For Speaking Opportunities:

contact Angela Barnett

VIP Opportunities

Are you a brand executive? You could be eligible for a VIP pass to Brand Summit.

Contact Nancy Picker to see if you qualify