Digiday Brand Summit

Charleston, SC

April 18 - 20, 2017

 

Brand marketing: The need for speed

From creating their own in-house teams to adopting the startup mindset, brands today face a multiplying number of challenges. Throughout all of this, one thing is of the essence: time.

At the Digiday Brand Summit in Charleston, South Carolina, we’ll hear from top brands about how they are ensuring that they remain top of mind for consumers — and aren’t late to the party. Hear from top execs on how they collaborate both internally and externally, manage internal resources efficiently, the technologies they employ and how they grapple with challenges like attribution and measuring ROI.

Digiday Brand Summit

Charleston, SC

April 18 - 20, 2017

 

Brand marketing: The need for speed

From creating their own in-house teams to adopting the startup mindset, brands today face a multiplying number of challenges. Throughout all of this, one thing is of the essence: time.

At the Digiday Brand Summit in Charleston, South Carolina, we’ll hear from top brands about how they are ensuring that they remain top of mind for consumers — and aren’t late to the party. Hear from top execs on how they collaborate both internally and externally, manage internal resources efficiently, the technologies they employ and how they grapple with challenges like attribution and measuring ROI.

Digiday Brand Summit

Charleston, SC
April 18 - 20, 2017

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Five Reasons To Attend

You know you want to attend a Digiday summit. The next step is to convince your company's leadership to help. Here are the benefits, cost breakdowns and testimonials from individuals who attend our summits to share with your company's leadership.

Speakers

Jesse Bull

svp brand and creative
Tough Mudder

BJ Carretta

vp, digital brand marketing
Fender Instruments

Charlie Cole

chief digital officer
TUMI

Matthew Fitzgerald

vp of marketing
HelloFresh

Jenna Lebel

head of digital marketing
Liberty Mutual Insurance

Denise Lauer

director of communications & corporate brand strategy
Morton Salt

Chad Mitchell

sr. director, digital comms
Walmart

Amanda Moore

senior director, social & digital marketing
Marriott International

Nizzi Karai Renaud

CMO
Zazzle
All Speakers

Attendees

 

Agenda

Tuesday, April 18th

2:00 PM – 3:00 PM
Registration opens
2:30 PM – 2:45 PM
VIP welcome reception
2:45 PM – 3:45 PM
8-Minute Meetings
4:00 PM – 4:10 PM
Welcome remarks & The state of brand marketing
4:10 PM – 4:30 PM
The Big Picture
  • Charlie Cole
    Charlie Cole
    +
    chief digital officer
    TUMI
  • moderator Shareen Pathak
4:30 PM – 4:40 PM
Dialog with Outbrain
4:40 PM – 4:55 PM
Refreshment & networking break
4:55 PM – 5:05 PM
How to create raving brand fans
5:05 PM – 5:20 PM
Beyond reputation: How content marketing can build your brand
5:20 PM – 5:40 PM
The CMO View
  • Bridget Russo
    Bridget Russo
    +
    CMO
    Shinola
  • Rachel Tipograph
    Rachel Tipograph
    +
    CMO
    MikMak
  • moderator Alan Hart
5:40 PM – 6:10 PM
Sandbox presentations
6:15 PM – 7:00 PM
Working group meetings
7:00 PM – 8:00 PM
Cocktail reception hosted by Digital Trends
8:00 PM – 9:30 PM
Dinner with strangers
9:30 PM – 11:00 PM
After hours hangout

Wednesday, April 19th

8:00 AM – 9:00 AM
Registration reopens & breakfast served
9:00 AM – 10:00 AM
8-minute meetings
10:05 AM – 10:35 AM
Working Group Meetings
10:45 AM – 10:55 AM
Pardon the Interruption
  • Nizzi Karai Renaud
    Nizzi Karai Renaud
    +
    CMO
    Zazzle
  • moderator Shareen Pathak
10:55 AM – 11:10 AM
Dialog with Nativo
11:10 AM – 11:25 AM
Reinvigorating an old brand amid new competition
11:25 AM – 11:40 AM
Coffee break
11:40 AM – 11:55 AM
How to maintain an innovation culture
  • Carlos Saavedra
    Carlos Saavedra
    +
    senior director, creator
    PepsiCo
11:55 AM – 12:10 PM
Dialog with Verve Mobile
12:10 PM – 12:25 PM
Reimagining a brand from the inside-out
12:25 PM – 12:45 PM
Brand town hall
12:45 PM – 1:15 PM
Sandbox presentations
1:15 PM – 2:00 PM
Lunch served
2:00 PM – 5:45 PM
Afternoon free time
6:00 PM – 7:00 PM
8-minute meetings
7:00 PM – 8:00 PM
Cocktail reception
8:00 PM – 9:30 PM
Dinner with friends
9:30 PM – 11:00 PM
After hours hangout

Thursday, April 20th

8:30 AM – 9:30 AM
Breakfast served
9:30 AM – 10:00 AM
Final working group meetings
10:10 AM – 10:25 AM
Hot topic: Content creation
  • Jesse Bull
    Jesse Bull
    +
    svp brand and creative
    Tough Mudder
  • moderator Yuyu Chen
10:40 AM – 10:55 AM
Coffee & networking break
10:55 AM – 11:15 AM
How to keep a startup mentality
  • Matthew Fitzgerald
    Matthew Fitzgerald
    +
    vp of marketing
    HelloFresh
  • moderator Yuyu Chen
11:15 AM – 11:50 AM
Working Group reports
11:50 AM – 11:55 AM
5 things we’ve learned

Sponsors

"Digiday is the absolute perfect business conference. The setting is beautiful, the networking is amazing, and the sessions are quick and informative. Nothing is too long or drawn out. It's the perfect agenda from start to finish."

— Founder & President, Steals.com

"The Digiday Brand Summit was handled at a perfect pace that provided lots of "nuggets" from brands leaders who really understand the day-to-day challenges of marketers. I walked away with lots of takeaways that I will share with my team."

— Digital Brand Manager, Hormel

"The event was great. I was amazed by the high level of organization."

— Content Marketing Manager, IBM

"Great opportunity to network with brand teams facing similar challenges. So many insightful and engaging discussions!"

— Digital Accelerator, Stanley Black & Decker

Venue

Charleston Marriott

170 Lockwood Boulevard
Charleston, South Carolina 29403
(843) 723-3000

To book your stay at Charleston Marriott, please use this link. Mention Digiday Brand Summit to receive a special room rate of $194 per night, plus tax.

Please Note: the cut-off date for that room rate is March 21st by 12am EST.

Contact

For Speaking Opportunities: click here
For Sponsorship Opportunities: saleshelp@digiday.com

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See if you qualify.