Brand marketing: The need for speed

From creating their own in-house teams to adopting the startup mindset, brands today face a multiplying number of challenges. Throughout all of this, one thing is of the essence: time.

At the Digiday Brand Summit in Charleston, South Carolina, we’ll hear from top brands about how they are ensuring that they remain top of mind for consumers — and aren’t late to the party. Hear from top execs on how they collaborate both internally and externally, manage internal resources efficiently, the technologies they employ and how they grapple with challenges like attribution and measuring ROI.

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Speakers

  • Jesse Bull
    svp brand and creative
    Tough Mudder
  • BJ Carretta
    vp, digital brand marketing
    Fender Instruments
  • Charlie Cole
    chief digital officer
    TUMI
  • Matthew Fitzgerald
    vp of marketing
    HelloFresh
  • Michael Fitzsimmons
    vp, brand marketing
    WeWork
  • Jenna Lebel
    head of digital marketing
    Liberty Mutual Insurance
  • Denise Lauer
    director of communications & corporate brand strategy
    Morton Salt
  • Chad Mitchell
    sr. director, digital comms
    Walmart
  • Amanda Moore
    senior director, social & digital marketing
    Marriott International
  • Nizzi Karai Renaud
    CMO
    Zazzle
  • Bridget Russo
    CMO
    Shinola
  • Carlos Saavedra
    senior director, creator
    PepsiCo
  • Rachel Tipograph
    CEO
    MikMak
  • Alexis Berger
    chief strategy officer
    Emogi

Attendees

Agenda

Tuesday, April 18th

  • 2:00 pm
    Registration opens
  • 2:30 pm
    VIP welcome reception

    By invitation only.

    Join fellow VIP agency delegates for an afternoon drink and get familiarized with the format of the meetings before they start.

  • 2:45 pm
    8-Minute Meetings

    By invitation only.

    The 8-minute business meetings connect VIP agency delegates with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 4:00 pm
    Welcome remarks & The state of brand marketing

    Open to all.

    • Shareen Pathak

      managing editor

      Digiday

  • 4:10 pm
    The Big Picture

    In this opening session, Charlie Cole, chief digital officer at TUMI, will outline some of the biggest challenges facing brands today, and how internal organizational change affects the externalities of a brand.

    • Charlie Cole

      chief digital officer

      TUMI

    Moderator
    Shareen Pathak
  • 4:30 pm
    Dialog with Outbrain
  • 4:40 pm
    Refreshment & networking break
  • 4:55 pm
    How to create raving brand fans

    Everyone wants fans. Nobody knows how to use technology to get them. Hear from one of the world’s leading brands that knows how to turn customers into guests into fans on how to use cutting edge technology like bots and platforms to get people whipped up into a frenzy over your brand.

    • Amanda Moore

      senior director, social & digital marketing

      Marriott International

  • 5:05 pm
    Beyond reputation: How content marketing can build your brand

    In an effort to speak to its customers and manage its reputation, Walmart built out one of the biggest newsroom operations in marketing. Hear from the company on how it tapped a publishing mindset to make this happen.

    • Chad Mitchell

      sr. director, digital comms

      Walmart

    Moderator
    Shareen Pathak
  • 5:20 pm
    The CMO View

    This session will focus on how a brand can attract the right kind of talent, including in new roles in data and creative strategy.

    • Bridget Russo

      CMO

      Shinola

    • Rachel Tipograph

      CEO

      MikMak

    Moderator
    Alan Hart
  • 5:40 pm
    Sandbox presentations
  • 6:15 pm
    Working group meetings

    Here’s your first chance of the Summit to work on your team’s challenge.

  • 7:00 pm
    Cocktail reception hosted by Digital Trends
  • 8:00 pm
    Dinner with strangers

    Don't have dinner plans? Join fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Wednesday, April 19th

  • 8:00 am
    Registration reopens & breakfast served
  • 9:00 am
    8-minute meetings

    By invitation only.

    The 8-minute business meetings continue for day 2, connecting VIP agency delegates with innovative technology platforms and media companies. These meetings are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 10:05 am
    Working Group Meetings

    Groups will reconvene to discuss their challenges and with guidance from their group leaders, work to uncover potential solutions.

  • 10:45 am
    Pardon the Interruption

    In this rapid-fire session, Nizzi Renaud, the CMO of Zazzle, will give her unvarnished thoughts on some of the industry’s biggest buzzwords.

    • Nizzi Karai Renaud

      CMO

      Zazzle

    Moderator
    Shareen Pathak
  • 10:55 am
    Dialog with Nativo
  • 11:10 am
    Reinvigorating an old brand amid new competition

    In the past year, Liberty Mutual Insurance, buffeted by winds of change in the category and new competition, debuted a marketing strategy that brought them to the top of minds for consumers. Hear from them how they did it, using smart marketing strategies.

    • Jenna Lebel

      head of digital marketing

      Liberty Mutual Insurance

  • 11:25 am
    Coffee break
  • 11:40 am
    The digital transformation of GoldieBlox

    GoldieBlox is known for its STEM toys, but in the last year the company has transitioned from a traditional toy company to a children’s multimedia brand. Kenny Davis, GoldieBlox CMO, will share how the company did this and why it was important for the brand.

    • Kenny Davis

      CMO

      Goldiebox, Inc

  • 11:55 am
    Dialog with Verve Mobile
  • 12:10 pm
    Reimagining a brand from the inside-out

    Nobody could have predicted that one of the coolest music videos of 2016 was brought to you by a brand so seemingly prosaic as Morton Salt. And yet, the brand sponsored OK Go’s “The One Moment,” a music video that showed how one moment can make an impact. It was one of the breakout videos of last year, with over 17 million views. The video is just one small part of the brand’s effort to recreate itself as a much hipper company. Here’s how it is doing it.

    • Denise Lauer

      director of communications & corporate brand strategy

      Morton Salt

  • 12:25 pm
    Making an old brand new again

    Can Taylor Swift help your brand? In this session, hear how a brand known by a completely different generation is making itself appeal to millennials.  

    • BJ Carretta

      vp, digital brand marketing

      Fender Instruments

    Moderator
    Yuyu Chen
  • 12:45 pm
    Brand town hall
    Moderator
    Shareen Pathak
  • 1:05 pm
    Sandbox presentations

    12:45 PM - Emogi

    • Alexis Berger

      chief strategy officer

      Emogi

  • 1:15 pm
    Lunch served
  • 2:00 pm
    Afternoon free time

    This is free time, so spend it as you see fit: catching up on work, relaxing or mingling with new friends. Enjoy the afternoon off and we’ll see you back in the evening.

  • 6:00 pm
    8-minute meetings

    By invitation only - VIPs, please report by 5:45 PM.

    In case you missed any 8-minute meetings, we’re holding a make-up session to help your team build relationships and ultimately, close business deals.

  • 7:00 pm
    Cocktail reception

    Open to all.

  • 8:00 pm
    Dinner with friends

    Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After hours hangout

    Join fellow attendees for an after dinner drink. Costs at your own expense.

Thursday, April 20th

  • 8:30 am
    Breakfast served
  • 9:30 am
    Final working group meetings

    This is it: all working groups get one last chance to finalize their presentations in time for today’s reports.

  • 10:10 am
    Hot topic: Content creation

    Brand marketers share their unfiltered thoughts on what it takes to invest in content, from having the right internal framework to sustaining a successful strategy.

    • Jesse Bull

      svp brand and creative

      Tough Mudder

    Moderator
    Yuyu Chen
  • 10:40 am
    Coffee & networking break
  • 10:55 am
    How to keep a startup mentality

    Stay agile and act like a startup, even as you grow. Every brand wants to do it. Hear from HelloFresh how it has maintained a startup culture as it grows, and what other companies can learn from it.

    • Matthew Fitzgerald

      vp of marketing

      HelloFresh

    • Michael Fitzsimmons

      vp, brand marketing

      WeWork

    Moderator
    Yuyu Chen
  • 11:15 am
    Working Group reports

    Working group leaders will present their group’s findings after three days of discussion and deliberation.

  • 11:50 am
    5 things we’ve learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    • Yuyu Chen

      brands reporter

      Digiday

Sponsors

"Digiday is the absolute perfect business conference. The setting is beautiful, the networking is amazing, and the sessions are quick and informative. Nothing is too long or drawn out. It's the perfect agenda from start to finish."

— Founder & President, Steals.com

"The Digiday Brand Summit was handled at a perfect pace that provided lots of "nuggets" from brands leaders who really understand the day-to-day challenges of marketers. I walked away with lots of takeaways that I will share with my team."

— Digital Brand Manager, Hormel

"The event was great. I was amazed by the high level of organization."

— Content Marketing Manager, IBM

"Great opportunity to network with brand teams facing similar challenges. So many insightful and engaging discussions!"

— Digital Accelerator, Stanley Black & Decker

Charleston Marriott
170 Lockwood Boulevard
Charleston, South Carolina 29403
(843) 723-3000
Book your room

To book your stay at Charleston Marriott, please use this link. Mention Digiday Brand Summit to receive a special room rate of $194 per night, plus tax.

Please Note: the cut-off date for that room rate is March 21st by 12am EST.

Contact Us

More Information

For Speaking Opportunities:

contact Megan Knapp