Digiday Agency Summit

Nashville, TN

March 1 - 3, 2017

 

Building the “everything” agency

A shift is underway in the advertising industry, and it’s making the role of an agency as a trusted “partner” to brand clients increasingly unclear. With the rise of in-house shops, content production houses and more consulting companies encroaching on agency turf, what can agencies do to keep relationships with clients intact?

At the Digiday Agency Summit in Nashville, we’ll dive deep into the issues plaguing the agency business, from silos to competition from non-agencies and brand content studios to the call for diverse talent, and explore how agencies are working to stay modern and relevant through integration and innovation.

Digiday Agency Summit

Nashville, TN

March 1 - 3, 2017

 

Building the “everything” agency

A shift is underway in the advertising industry, and it’s making the role of an agency as a trusted “partner” to brand clients increasingly unclear. With the rise of in-house shops, content production houses and more consulting companies encroaching on agency turf, what can agencies do to keep relationships with clients intact?

At the Digiday Agency Summit in Nashville, we’ll dive deep into the issues plaguing the agency business, from silos to competition from non-agencies and brand content studios to the call for diverse talent, and explore how agencies are working to stay modern and relevant through integration and innovation.

Digiday Agency Summit

Nashville, TN
March 1 - 3, 2017

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Five Reasons To Attend

You know you want to attend a Digiday summit. The next step is to convince your company's leadership to help. Here are the benefits, cost breakdowns and testimonials from individuals who attend our summits to share with your company's leadership.

Speakers

David Angelo

founder & chairman
David & Goliath

Jen Brady

founder & CEO
Fred & Associates

Jarrod Bull

head of client services
iCrossing

Phil Cowdell

president of GroupM
MediaCom North America

Jessica Clifton-Czarny

U.S. managing director, strategic growth & development
Edelman

Harris Diamond

chairman & CEO
McCann Worldgroup

John Kenny

CSO
FCB Chicago

Marianne Malina

president
GSD&M

Greg March

CEO
Noble People
All Speakers

Attendees

 

Agenda

Wednesday, March 1st

2:00 PM – 3:00 PM
Registration desk opens
2:30 PM – 2:45 PM
VIP welcome reception
By invitation only
2:45 PM – 3:45 PM
8-minute meetings
By invitation only
4:00 PM – 4:10 PM
Welcome remarks & the state of agencies
Open to all
4:10 PM – 4:30 PM
Reinvigorating an agency
  • Harris Diamond
    Harris Diamond
    +
    chairman & CEO
    McCann Worldgroup
4:30 PM – 4:40 PM
Dialog with The Trade Desk
4:40 PM – 4:55 PM
Refreshment & networking break
4:55 PM – 5:05 PM
Introduction of working groups
5:05 PM – 5:20 PM
The making of the modern agency
  • Marianne Malina
    Marianne Malina
    +
    president
    GSD&M
5:20 PM – 5:35 PM
Creating and sustaining a collaborative culture
  • Sedef Onar
    Sedef Onar
    +
    chief talent officer
    72andSunny
5:40 PM – 6:10 PM
Sandbox presentations
Agency executives only
6:15 PM – 7:00 PM
Working group meetings
7:00 PM – 8:00 PM
Cocktail reception hosted by The Trade Desk
Open to all conference attendees
8:00 PM – 9:30 PM
Dinner with strangers
9:30 PM – 11:00 PM
After hours hangout

Thursday, March 2nd

7:00 AM – 7:45 AM
Morning Yoga
8:00 AM – 9:00 AM
Registration reopens & breakfast served
9:00 AM – 10:00 AM
8-minute meetings
By invitation only
10:05 AM – 10:35 AM
Working Group Meetings
10:45 AM – 10:55 AM
Pardon the Interruption
Open to all
  • Jen Brady
    Jen Brady
    +
    founder & CEO
    Fred & Associates
  • moderator Shareen Pathak
10:55 AM – 11:10 AM
What it means to be an open book
  • Greg March
    Greg March
    +
    CEO
    Noble People
11:10 AM – 11:25 AM
Finding the right balance between transparency and efficiency
  • Pam Scheideler
    Pam Scheideler
    +
    chief digital officer
    Deutsch LA
11:25 AM – 11:40 AM
Coffee break
11:40 AM – 11:55 AM
The benefits of specialization
  • Jessica Clifton-Czarny
    Jessica Clifton-Czarny
    +
    U.S. managing director, strategic growth & development
    Edelman
11:55 AM – 12:10 PM
Streamlining the relationship between agencies and clients
  • Phil Cowdell
    Phil Cowdell
    +
    president of GroupM
    MediaCom North America
  • moderator Shareen Pathak
12:10 PM – 12:25 PM
How agencies fail to predict the future
  • John Kenny
    John Kenny
    +
    CSO
    FCB Chicago
12:25 PM – 12:45 PM
Agency town hall
Agency executives only
12:45 PM – 1:15 PM
Sandbox presentations
Agency executives only
1:15 PM – 2:00 PM
Lunch served
Open to all conference attendees
2:00 PM – 5:45 PM
Afternoon free time
6:00 PM – 7:00 PM
8-minute meetings
By invitation only
7:00 PM – 8:00 PM
Cocktail reception hosted by GumGum
Open to all
8:00 PM – 9:30 PM
Dinner with friends
9:30 PM – 11:00 PM
After hours hangout

Friday, March 3rd

8:00 AM – 8:30 AM
Breakfast served
8:30 AM – 9:15 AM
Final working group meetings
9:15 AM – 9:20 AM
The Digiday Mind Map
Open to all
9:20 AM – 9:35 AM
Using technology to drive real world results
  • Christina Norman
    Christina Norman
    +
    CEO
    Media Storm
9:35 AM – 9:50 AM
Inside Huge’s foray into artificial intelligence
  • Kate Watts
    Kate Watts
    +
    managing director, DC
    Huge
9:50 AM – 10:05 AM
Coffee & networking break
10:05 AM – 10:20 AM
Production Proactive
  • David Rolfe
    David Rolfe
    +
    evp, director of integrated production
    BBDO
10:20 AM – 10:35 AM
Staying agile in a competitive world
  • Jarrod Bull
    Jarrod Bull
    +
    head of client services
    iCrossing
10:35 AM – 10:50 AM
Turning obstacles into opportunities
  • David Angelo
    David Angelo
    +
    founder & chairman
    David & Goliath
10:50 AM – 11:05 AM
Working Group reports
11:05 AM – 11:20 AM
5 things we’ve learned

Activities

Wednesday

Dinner with strangers

Don't have dinner plans? Join fellow attendees for a casual meal at a nearby restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

After hours hangout

Join fellow attendees for an after dinner drink. Costs at your own expense.

Thursday

Morning Yoga

Join us for a zen start to your day with morning yoga. All equipment provided and open to all. Sign up at the Summit registration desk.

Dinner with friends

Join new friends for a casual meal at a local restaurant. Sign up at the Summit registration desk. Costs are at your own expense.

After hours hangout

Join fellow attendees for an after dinner drink. Costs at your own expense.

Sponsors

Venue

Renaissance Nashville Hotel

611 Commerce Street
Nashville, TN 37203
(615) 255-8400

To book your stay at Renaissance Nashville Hotel, please use this link. Mention Digiday Agency Summit to receive a special room rate of $249 per night, plus tax.

Please Note: the cut-off date for that room rate is February 8th by 12am EST.

Contact

For Speaking Opportunities: contact Megan Knapp
For Sponsorship Opportunities: saleshelp@digiday.com

Are you an agency executive? You could be eligible for a VIP pass to DAS.
Contact Gerry Houser