Digiday Content Marketing Awards

February 17, 2017

Open For Entries: Early deadline

 

The Digiday Content Marketing awards recognize the content that connects brands to audiences across channels including mobile, social, video and more. Over the years, the awards have honored industry-leading work from companies like RPA, Squarespace, The Coca-Cola Company and more.

Have what it takes this year? Don't miss the following deadlines to submit your work.

Early deadline - February 17, 2017 - $395 per entry
Regular deadline - March 3, 2017 - $495 per entry
Last chance deadline - March 10, 2017 - $695 per entry

Sign up here to receive reminders of submission deadlines

Get more from Digiday Awards on Twitter: @DigidayAwards

Digiday Content Marketing Awards

February 17, 2017

Open For Entries: Early deadline

 

The Digiday Content Marketing awards recognize the content that connects brands to audiences across channels including mobile, social, video and more. Over the years, the awards have honored industry-leading work from companies like RPA, Squarespace, The Coca-Cola Company and more.

Have what it takes this year? Don't miss the following deadlines to submit your work.

Early deadline - February 17, 2017 - $395 per entry
Regular deadline - March 3, 2017 - $495 per entry
Last chance deadline - March 10, 2017 - $695 per entry

Sign up here to receive reminders of submission deadlines

Get more from Digiday Awards on Twitter: @DigidayAwards

Categories

Best Agency/Client Collaboration

Recognizing outstanding agency-client collaboration in the development of innovative, effective and creative solutions.

Best Brand/Influencer Collaboration

Honoring the best collaboration between a brand and influencers to further the brand’s reach, increase awareness and drive results.

Best Experiential Marketing Campaign new

Honoring the best experiential marketing campaign by a brand, agency or publisher to connect with the consumer and encourage brand loyalty through an indoor and/or outdoor experience.

Best New Product or Launch Campaign

Recognizing the most outstanding content marketing campaign for the promotion of a new product or publication that generated buzz, built awareness and connected with its intended audience.

Best Use of Native Advertising/Sponsored Content

Awarding the most outstanding use of native advertising or sponsored content across multiple platforms that engaged, informed and promoted a brand, product or service to consumers.

Best Brand Publication - Print and/or Digital

Honoring the most outstanding print or digital magazine created by a brand for the promotion of their brand, products or services.

Best Branded Content Site - B2B new

Awarding the most outstanding b2b content destination including, but not limited to, a blog, microsite or landing page to promote  a brand, product or service to consumers.

Best Branded Content Site - B2C

Awarding the most outstanding consumer content destination including, but not limited to, a blog, microsite or landing page to promote a brand, product or service.

Best Branded Content Series

Recognizing the most outstanding ongoing, long-term branded content series created by a brand, agency or publisher.

Most Original Email Campaign

Honoring the most original branded email campaign that has most effectively and consistently engaged and informed an audience in a unique way.

Most Original Use of Facebook

Honoring the most original use of Facebook by a brand, agency or publisher using targeting technology and new platform features to promote a brand, product or service.

Most Original Use of Twitter

Honoring the most original use of the latest developments on Twitter, including but not limited to Twitter Moments and increased character numbers to promote a brand, product or service.

Best Use of Instagram

Awarding the brand, agency or publisher that has most effectively used Instagram’s newest developments, including Stories and zoom capabilities, in creative storytelling and audience engagement.

Best Use of Snapchat

Awarding the best use of Snapchat by a brand, agency or publisher to promote a brand, product or service using Snapchat’s unique features such as Discover, Live and QR codes.

Best Use of Video

Best use of video by a brand, agency or publisher to distribute content, connect with an audience and communicate messaging.

Best Use of Real-Time Streaming Video

Presented to the brand, agency or publisher that has used streaming platforms, such as Facebook Live, Periscope, or other, to reach its existing audience and attract new viewers.

Best User-Generated Content

Awarding the most effective and creative use of content generated by fans for increasing brand awareness.

Most Influential Brand Community new

Honoring the brand with the most influential community affiliated unofficially or officially with a brand for promoting social good and/or awareness of the brand.

Most Innovative Use of Content

Awarding the most creative content marketing format, unit, or use of various forms of advertising online or across multiple platforms to promote a brand, product, or service to consumers.

Best In-House Content/Brand Studio

Presented to a publisher’s in-house content studio that has consistently produced compelling content to promote a client’s brand, product or service.

Most Effective/Measurable Campaign

Recognizing creative work that has produced measurable and proven impact on business objectives, including but not limited to, brand equity, sales and profit, where identifiable.

Best Interactive Content Piece or Series

Honoring the best display of interactive content that allowed users to participate in the experience, whether it’s through a survey, tool, infographic or other.

Best Content Marketing Tech Platform

Recognizing the best technology platform that helps brands connect with their audiences through the use of mobile, video, data, analytics, social and/or visual storytelling online.

Best Content Marketing Agency

Awarded to a standalone agency (not in-house at a media company) for best use of written, video, social, mobile or other forms of branded content across multiple platforms to promote a client’s brand, product or service to consumers.

Content Marketer of the Year

Honoring a leading thinker in the marketing world whose vision, innovative marketing tactics and leadership stand out amongst the competition.

Content Marketing Team of the Year

Presented to the in-house marketing team that has produced world-class campaigns and innovative marketing for the promotion of a brand, product or service.

Best in Show

Editorial’s Choice

Entry Process

  1. — Choose the category or categories you wish to enter.
  2. — Enter campaign details, answer a few short questions.
  3. — Upload any supporting photos, renderings and/or video.
  4. — Submit your entry fee payment online.
  5. — Check to see if your work qualifies for any additional categories.

Judging Criteria

The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation and clarity of each entry.

Each section of the entry will be scored based on the following criteria:

- Creativity

- Innovative thinking

- Consumer value

- Results related to KPIs

Entries should relate to business conducted from March 2016-March 2017. Interested in being a judge? Submit your nomination here.

The Judging Process

1. Judges score each question within the entry form based on the outlined criteria.

2. These are then combined to create an overall score for each entry.

3. All judges' scores are totaled and the highest scoring entries will determine the shortlist.

4. Judges meet to discuss the highest scoring entries and then agree on the category winner.

The shortlist will be announced in April, 2017. The winners will be announced at the awards gala held in May, 2017.

Confidentiality

All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these. Judges are not allowed to judge any entries submitted on behalf of their company.

Past Winners

Contact

For more information: email Kelsey Lundstrom
For sponsorship opportunities email: Lauren Lankford