The Digiday Content Marketing awards recognize the content that connects brands to audiences across channels including mobile, social, video and more. Over the years, the awards have honored industry-leading work from companies like RPA, Squarespace, The Coca-Cola Company and more.
Have what it takes this year? Don't miss the following deadlines to submit your work.
Early deadline - February 17, 2017 - $395 per entry
Regular deadline - March 3, 2017 - $495 per entry
Last chance deadline - March 10, 2017 - $695 per entry
Best Agency/Client Collaboration
Recognizing outstanding agency-client collaboration in the development of innovative, effective and creative solutions.
Best Brand/Influencer Collaboration
Honoring the best collaboration between a brand and influencers to further the brand’s reach, increase awareness and drive results.
Best Experiential Marketing Campaign new
Honoring the best experiential marketing campaign by a brand, agency or publisher to connect with the consumer and encourage brand loyalty through an indoor and/or outdoor experience.
Best New Product or Launch Campaign
Recognizing the most outstanding content marketing campaign for the promotion of a new product or publication that generated buzz, built awareness and connected with its intended audience.
Best Use of Native Advertising/Sponsored Content
Awarding the most outstanding use of native advertising or sponsored content across multiple platforms that engaged, informed and promoted a brand, product or service to consumers.
Best Brand Publication - Print and/or Digital
Honoring the most outstanding print or digital magazine created by a brand for the promotion of their brand, products or services.
Best Branded Content Site - B2B new
Awarding the most outstanding b2b content destination including, but not limited to, a blog, microsite or landing page to promote a brand, product or service to consumers.
Best Branded Content Site - B2C
Awarding the most outstanding consumer content destination including, but not limited to, a blog, microsite or landing page to promote a brand, product or service.
Best Branded Content Series
Recognizing the most outstanding ongoing, long-term branded content series created by a brand, agency or publisher.
Most Original Email Campaign
Honoring the most original branded email campaign that has most effectively and consistently engaged and informed an audience in a unique way.
Most Original Use of Facebook
Honoring the most original use of Facebook by a brand, agency or publisher using targeting technology and new platform features to promote a brand, product or service.
Most Original Use of Twitter
Honoring the most original use of the latest developments on Twitter, including but not limited to Twitter Moments and increased character numbers to promote a brand, product or service.
Best Use of Instagram
Awarding the brand, agency or publisher that has most effectively used Instagram’s newest developments, including Stories and zoom capabilities, in creative storytelling and audience engagement.
Best Use of Snapchat
Awarding the best use of Snapchat by a brand, agency or publisher to promote a brand, product or service using Snapchat’s unique features such as Discover, Live and QR codes.
Best Use of Video
Best use of video by a brand, agency or publisher to distribute content, connect with an audience and communicate messaging.
Best Use of Real-Time Streaming Video
Presented to the brand, agency or publisher that has used streaming platforms, such as Facebook Live, Periscope, or other, to reach its existing audience and attract new viewers.
Best User-Generated Content
Awarding the most effective and creative use of content generated by fans for increasing brand awareness.
Most Influential Brand Community new
Honoring the brand with the most influential community affiliated unofficially or officially with a brand for promoting social good and/or awareness of the brand.
Most Innovative Use of Content
Awarding the most creative content marketing format, unit, or use of various forms of advertising online or across multiple platforms to promote a brand, product, or service to consumers.
Best In-House Content/Brand Studio
Presented to a publisher’s in-house content studio that has consistently produced compelling content to promote a client’s brand, product or service.
Most Effective/Measurable Campaign
Recognizing creative work that has produced measurable and proven impact on business objectives, including but not limited to, brand equity, sales and profit, where identifiable.
Best Interactive Content Piece or Series
Honoring the best display of interactive content that allowed users to participate in the experience, whether it’s through a survey, tool, infographic or other.
Best Content Marketing Tech Platform
Recognizing the best technology platform that helps brands connect with their audiences through the use of mobile, video, data, analytics, social and/or visual storytelling online.
Best Content Marketing Agency
Awarded to a standalone agency (not in-house at a media company) for best use of written, video, social, mobile or other forms of branded content across multiple platforms to promote a client’s brand, product or service to consumers.
Content Marketer of the Year
Honoring a leading thinker in the marketing world whose vision, innovative marketing tactics and leadership stand out amongst the competition.
Content Marketing Team of the Year
Presented to the in-house marketing team that has produced world-class campaigns and innovative marketing for the promotion of a brand, product or service.
Best in Show
How to Enter
Choose category or categories you'd like to enter.
Enter platform details and answer a few short questions.
Upload a case study showcasing your campaign.
Submit your entry fee payment online.
The judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. We suggest providing evidence to substantiate your entries including, but not limited to, metrics around KPIs, creative assets, links to your work or other items you feel speak to the quality of your submission. Judges will also consider the structure, presentation and clarity of each entry.
Each section of the entry will be scored based on the following criteria:
- Innovative thinking
- Consumer value
- Results related to KPIs
Entries should relate to business conducted from March 2016-March 2017. Interested in being a judge? Submit your nomination here.
The Judging Process
1. Judges score each question within the entry form based on the outlined criteria.
2. These are then combined to create an overall score for each entry.
3. All judges' scores are totaled and the highest scoring entries will determine the shortlist.
4. Judges meet to discuss the highest scoring entries and then agree on the category winner.
The shortlist will be announced in April, 2017. The winners will be announced at the awards gala held in May, 2017.
All material will remain confidential to the judges, who are required to sign a non-disclosure agreement. Winning case studies may be used in post-event materials to promote best practice and permission will be sought from entrants before publishing these. Judges are not allowed to judge any entries submitted on behalf of their company.