Digital marketers live for the click. Click-through rate is still the gold standard in measurement of top line efforts. But even the best campaigns, flawlessly executed, move only a fraction of their audience to act.

So WTF is post-click marketing? It’s the machine behind every click, the mechanism that advances prospects toward a sale and lets marketers learn a little something, even about those who don’t cross the finish line.

Download this WTF Quick Read to learn:

  • The importance and relative value of every single impression
  • Why segmentation, data collection and follow-ups are the 1-2-3 punch of post-click
  • How a wide range of data can help you learn from your mistakes and lead to self-improvement

And much more. Download this WTF Quick Read to learn everything you need to know about post-click marketing in ten minutes or less.

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