With the rise of ad blindness and blocking, advertisers are feeling the pressure to get creative with their programmatic advertising. We surveyed 130 programmatic pros from brands and agencies to understand how they are using different creative formats to get consumers’ attention.
The programmatic State of the Industry report explains why:
- It’s time to move beyond display as video, native and rich media goes programmatic
- There’s a gap between upper-funnel goals and lower-funnel expectations
- The desire for cross-screen buying is driving platform consolidation
Download the programmatic State of the Industry report to learn how savvy marketers are using video, native and rich media to move beyond display.
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