To close the chasm between marketing and finance leaders, Neustar commissioned Forrester to conduct original research to find out what’s keeping these two powerhouses from speaking the same language.
This report highlights why, despite shared objectives, marketing and finance professionals see the business in different ways, creating barriers to effective collaboration.
Get the Forrester Consulting Thought Leadership Paper to learn:
- Why marketing and business KPIs are misunderstood
- Why marketing is viewed as a cost center rather than a revenue source
- Why current business processes do not foster collaboration between marketing and finance departments
- And finally, how to improve collaboration and therefore business results
Download the guide to increase your company’s revenue by aligning finance and marketing efforts.
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