In their 25-criteria evaluation of marketing measurement solutions, Forrester identified the 10 most significant analytics providers and researched, analyzed and scored their capabilities.
This report shows how each provider measures up and helps marketing pros make the right choice for their needs.
Get The Forrester Wave™ report on marketing measurement providers to learn:
- Which three companies lead the pack of the ten major players
- Scores for each provider in every category, from data management to analysis and modeling
- Why unified, omnichannel measurement views have become essential and “marketing mix” models have fallen by the wayside.
And more. Download the report to inform your analytics provider choices in 2017.
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