Access all 17 issues of the Digiday Magazine, which ran from 2016-2020. These magazines supplemented our daily coverage of how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors, and changing business models.
Digiday+ Member Exclusives
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Pitch deck: How Amazon is selling ads on Prime Video to advertisersJanuary 29, 2024 • 12 min read
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Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023February 22, 2024 • 11 min read
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Media Buying Briefing: Agencies’ AI efforts lead to aliens and WhoppersFebruary 19, 2024 • 8 min read
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Digiday+ Research: Cookie deprecation eclipses the economy as publishers’ biggest challenge this yearFebruary 5, 2024 • 4 min read
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Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and a Digiday+ Research survey found that agency spending on TikTok has fallen sharply in the last few months.
1 hour ago • 4 min read -
Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit
“[Advertisers] already pay data providers for data. So why not pay the publisher?”
March 28, 2024 • 10 min read -
Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit
In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs, as seen in recent data from Digiday+ Research.
March 28, 2024 • 6 min read -
Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront
This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.
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Marketing Briefing: B2B marketers invest more in influencer marketing as channel proves itself
As influencer marketing has continued to grow and normalize for B2C brands, marketers behind B2B brands have taken notice.
March 26, 2024 • 8 min read -
Media Buying Briefing: Why sports investment is a lot more complex than it used to be
This isn't your father's sports marketplace anymore. Reach and frequency have been replaced largely by connecting with passionate fan bases.
March 25, 2024 • 7 min read -
Digiday+ Research deep dive: TikTok is getting even more marketing spend from brands and retailers
TikTok's recent issues aren't affecting how much brands and retailers are spending on marketing on the platform yet — in fact, their marketing spend on TikTok is actually growing.
March 22, 2024 • 4 min read -
How media buyers view the retail media landscape — from Amazon to Walmart to Wawa
The promise of wealth, or in this case, ad dollars, has the marketplace heating up with scads of retailers, from first-movers like Amazon to newcomers like Wawa convenience store and the unsuspected like Cars.com automotive company.
March 21, 2024 • 10 min read