No question about it: Consumers today are immersed in a very visual web.
More than ever before, marketing is dependent on visual assets of all shapes, sizes, and functions to grab attention – that precious digital commodity. But what toll does this take on creative and marketing teams’ available manpower? And which visuals really work?
These are themes that we wrestled with in this State of the Industry study with our partner Chute. From visual marketing budget growth over the past few years to the real obstacles hampering marketing teams, we asked 204 marketers from brands, agencies and publishers to come clean on their teams’ preferences and problem areas.
Download to find out what they said.