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A collection of resources from our trusted Digiday partners
Retail media’s evolution: How retailers are finding a way to break in and stand out
Jakob Bak, senior vice president, co-founder, Adform Mónica Vázquez, product lead, Adform Last year was monumental for retail media as it established itself as a game-changing force with little sign of slowing down in 2024. Figures from IAB Europe predict retail media spending will surpass traditional linear TV in Europe in under two years, reaching […]
April 17, 2024 • 4 min read
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How Campbell’s and GSK’s multi-platform campaigns achieved authentic audience responses
April 16, 2024 • 5 min read -
The state of publisher revenue | Pathways to total revenue optimization in 2024
April 15, 2024 • 12 min read -
Why connectivity is critical for clean rooms to turn signal loss into signal gain
April 11, 2024 • 4 min read -
How data clean rooms are enhancing retail media transparency and effectiveness
April 2, 2024 • 4 min read -
How embracing sustainability became a strategic imperative for publishers
April 2, 2024 • 4 min read -
Playbook: The e-commerce marketer’s guide to auditing and refining the martech stack
March 29, 2024 • 12 min read -
Media brands are leveraging content catalogs and driving ad revenue with linear channels
March 27, 2024 • 4 min read -
The state of publisher traffic: Framing the evolution and impact of search and referral in 2024
March 25, 2024 • 14 min read -
Why retail media’s future depends on first-party data integration and accuracy
March 14, 2024 • 3 min read -
How cookie deprecation, first-party data and privacy regulations are impacting the data landscape
March 11, 2024 • 4 min read -
How the digital ad industry is forging a path to privacy-safe data
February 13, 2024 • 5 min read -
Why advertisers must address attention first to optimize privacy-friendly targeting
February 8, 2024 • 5 min read