Track Social has compiled a list of the most-followed businesses on social media, taking into account the number of fans each has on Twitter, Instagram, Facebook, YouTube and LinkedIn.
YouTube takes first place with 76 million people following the brand across Facebook, Twitter, LinkedIn, Instagram and YouTube. The company uses its social media assets to promote YouTube news, trends, and — of course — videos.
Facebook takes second place with 69 million followers across the five social media destinations being tracked. Facebook uses its social media presence to keep people updated on what’s going on at the company. It regularly posts about updates to the platform and links to Facebook-related news around the Web.
3. Zynga Poker
Zynga Poker gets the third place prize, with nearly 64 million followers total. It uses its social media to update fans but also uses it to listen to fans, with the majority of posts on Twitter dedicated to technical support for fans, for example.
Disney has taken fourth place with about 54 million followers. It posts a lot of photos and most of the content is meant to pull at fans’ heart strings, evoke an emotion, and then spark engagement.
Coca-Cola is the most social consumer goods brand, but it comes in fifth overall, with nearly 47 million followers in total. It uses social media to talk about its philanthropy projects, distribute content like videos and images and often just to start a conversation with people about things that are relevant at the time.
MTV is the top publisher but comes in sixth overall, with 41 million overall followers. Posts follow its shows and do a lot to try and drive traffic back to the site.
Farmville takes seventh place, with 39 million followers. Farmville runs sweepstakes a lot on its social media destinations. It also updates fans on new game features.
Twitter has 36 milion followers. It mostly posts links to stories that shine light on how companies and people use Twitter.
Starbucks has 34 million followers. Its social media outreach is very product-focused.
Converse has 32 million followers in total. It uses its social media assets to promote its products, run sweepstakes and distribute its video and photo content.