Nothing angers people more than a $1 increase on an already cheap sandwich.
Subway is learning this the hard way after the chain announced that it’s rising the price of its footlong from $5 to $6, meaning that it’s “five dollar footlong” earworm of a jingle is history.
It’s the first price increase for the sandwich since Subway rolled out the deal in 2007, the company said in a statement, adding that its costs have “gone up greatly and inflation has eroded the value of everyone’s dollar.”
Subway revealed the news in a series of peppy GIFs on Twitter in a puzzling attempt to get people excited to pay another dollar:
We interrupt your newsfeed with an important update: starting tomorrow, ALL of our classic footlongs are $6 each! pic.twitter.com/ZgPSBy23WI
— SUBWAY® (@SUBWAY) February 3, 2016
The Internet, a place that always takes frivolous fast food news well, took the perfectly reasonable price increase in stride. Just kidding! People lost their dang minds:
— A♭ (@AlexDonAudio) February 4, 2016
Subway used to have 5 dollar footlongs all year round and now it’s a “deal” to get them for 6 bucks. Wtf
— Michael Gossler (@MichaelGossler) February 2, 2016
@SUBWAY the fuck happend to $5 footlongs? first you try to fuck us with $6 6 inch and now this shit? fuck you subway!
— xXWilderGamerXx (@xXWilderGamerXx) February 2, 2016
— Jeremiah Linson (@JeremiahLinson) February 3, 2016
Just another day on the Internet.