People are complaining about being charged after Apple Music free trial ends

Time’s up for the Apple Music freeloaders.

Apple’s alleged Spotify-killer launched on June 30 and offered a free, three-month subscription to try it out. The trial period is ending, and for those who didn’t read the fine print, Apple is automatically renewing them unless they cancel.

Apple isn’t being totally shady about it since it’s sending out emails to subscribers alerting them about the trial period ending that results in a $9.99 monthly fee. Still, emails are often dismissed, so people are complaining on Twitter about being charged or not knowing how to cancel.

Some are griping about forgetting to cancel:

While others are accusing Apple of allegedly over charging them:

Regardless, people aren’t pleased with the company’s tactics. Apple has not yet responded to Digiday for comment about billing issues.

Apple Music racked up 11 million subscribers during the trial period, a number its execs are “thrilled” with, so it’s easy to see why Apple is eager to convert them to paying subscribers. Apple VP Eddy Cue told London’s Evening Standard newspaper today that he’s not worried about the number of subscribers falling, reinforcing that Apple is “in this for the long haul.”

Still, Apple Music’s first impression to many people isn’t a good one.

Images via Apple Music on Facebook.

https://digiday.com/?p=138684

More in Marketing

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.

Why the creator industry is setting its sights on on the small screen

As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen.

Inside marketing’s elusive Quixote quest for digital ad transparency

Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.