We showed you Barney’s distasteful response to hurricane Sandy, and it looks like there are other brands that similarly used the natural disaster as a marketing ploy. Here are more embarrassing examples of brands trying to capitalize on Sandy buzz.
Jonathan Adler
(Image via @kmaverick)
American Apparel
(Image via @whitneyhess)
More in Marketing
Google delays third-party cookie demise yet again
For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third-party cookies.
WTF is the CMA — the Competition and Markets Authority
Why does the CMA’s opinion on Google’s Privacy Sandbox matter so much? Stick around to uncover why.
Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.