Lingerie brand Agent Provocateur is using WhatsApp to offer discreet customer service

Shopping for lingerie could be an awkward affair, let alone buying a pair of £195 ($236) glittery nipple tassels. But if you’re a customer at high-end underwear brand Agent Provocateur, you can ask advice from the privacy of your WhatsApp inbox. Here, sales staff offer clients tailored updates on new arrivals and events at the brand’s 126 stores worldwide. The tactic, which has proved popular with VIPs, was the inspiration behind Agent Provocateur’s WhatsApp style service in December.