The Digiday list: What's in and what's out for 2015

Grab an ice bucket and load up the podcast machine — it’s the end of the year and we’re in a list-makin’ mood.

But first, a moment to pause and reflect. This is a piece of “content” generated by a “newsroom,” after all. Digiday is a publisher but it is also a brand. You, too, are a brand. If everything is a brand, then everything is also a native ad for itself. So let’s set aside the semantic arguments for now. We still have each other; we’re not all bots yet. This content was not programmatically delivered.

So. Are you a brogrammer or a girl who codes? Will this resonate more with millennials or Gen Y? Are you in or are you out? We’ll let you know below. Consider this an Uber for year-end lists. A tweet-storm in listicle form. Here’s what’s waxing and what’s waning as a pixellated sun sets on 2014’s digital landscape. Just don’t call it a hate read:

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List image created by Matthew Fraher