Couture is getting crunched in an increasingly consumer fashion calendar

On Sunday, Versace was scheduled to show its couture collection at Paris Haute Couture Week, which kicked off the same day. But following an announcement from the atelier, the slot was left vacant.

Versace has pulled out of Couture Week, citing one reason that’s been ringing true in the luxury fashion industry for more than a year now: It’s simply too much.

“At the moment, we do six shows a year, and my feeling is: That’s a lot of shows,” Versace CEO Jonathan Akeroyd told the New York Times. “Eight, if you count couture, seems excessive. And we all know the model is changing quite a lot, so why not take the opportunity to try something new?” To read the rest of this story, please visit Glossy.

https://digiday.com/?p=218439

More in Marketing

Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline

Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and a Digiday+ Research survey found that agency spending on TikTok has fallen sharply in the last few months.

The Home Depot rebrands its retail media network in pitch for ad dollars

The Home Depot hosted its inaugural InFront, a play on the television industry’s UpFronts or NewFronts, digital media’s answer to the upfronts, for its retail media offering.

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.