For Coca-Cola’s personalized Coke bottle campaign earlier this year, the beverage brand printed popular first names like Emma and Chris on Coke bottle labels. It ruffled more than a few feathers for excluding so many less common first names.
Coke, it seems, was listening.
With the help of local agency Gefen Team, Coca-Cola has transformed a road billboard in bustling Tel-Aviv into a digital version of the personalized Coke bottle labels. Using a dedicated smartphone app, people in Israel can submit their name to be part of the billboard experience. The app uses geo-fence technology to connect with the billboard, so as you drive near the billboard, the billboard displays your name and you receive a message to your smartphone notifying you that your name is up.
According to Coca-Cola, the app reached the number one spot in Israel’s app store, so looks like most feathers have gone unruffled this time around. Check out this video to see how the billboard works.
More in Marketing
Why the New York Times is forging connections with gamers as it diversifies its audience
The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
The NBA’s star athletes are its greatest marketing asset.