Brands’ Lame Attempts at Trending Hashtags

Brands are notoriously bad tweeters. Whether it’s dumb retweet requests or cheesy and transparent ploys to get interactions, brands can be pretty shameless.

Another corny Twitter tactic that brands often use is jumping in on trending hashtags. It’s just another forced, self-promotional way that brands try to insert themselves into social media conversations that doesn’t add value or entertainment to Twitter.

Here are some examples of brands hijacking the hashtag #YouGainMajorPointsIf and #IfIDontReplyItsBecause. Taco Bell is a double offender.

McDonald’s

Taco Bell

Arby’s

Wendy’s

Applebee’s

Taco Bell

 

Swiffer

Image via Shutterstock

https://digiday.com/?p=33020

More in Marketing

Amazon sees opportunity amid the demise of third-party cookies

Once those cookies disappear, Amazon will stand as one of the few and largest platforms where marketers can precisely target and measure their advertising.

While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTok

Some of TikTok’s advertisers are considering whether advertising puts them at risk.

The Rundown: Why anime is having a marketing moment in 2024

To today’s youngsters, the idea that anime was ever anything but wildly popular might come as a surprise. Thanks to the growth of dedicated streaming services such as Crunchryoll, Japanese animation is now more accessible than ever before. But no cultural force truly hits the mainstream until brands and advertisers get involved. And in 2024, they are getting involved.