Year in Preview: Brands will get insular in 2017

People have marginalized hateful speech on social media for a long time but this recent election cycle is something of a validation of our uglier impulses. This has become challenging for brands especially as they find themselves being involuntarily dragged into hot-button ideological issues like immigration and politics. In that sense, 2017 could be the year when brands become insular and real-time riffing falls by the wayside.