Offer extended:

Save 50% on a 3-month Digiday+ membership. Ends Dec 12.

SUBSCRIBE

Brands get flirty on Twitter for Valentine’s Day

Brands obviously love their followers, but these days it’s beginning to feel like they love each other even more. What was a noticeably phenomenon during the Super Bowl, has only intensified this Valentine’s Day. Have you felt the love?

Here’s a few brands gettin’ it on today. Get a chat room, guys:

Swiffer blows a kiss at IAMS:

 

And at Oldspice:

 

Intel made a mildly nauseating Vine Valentine (a Valenvine?) for Toshiba:

 

Hershey’s sends (a photo of) one of their plastic rose tube things to People Mag, among other magazines:

 

 

Oreo wants you to remember their sweet creme filling during that weekend Netflix marathon: 

 

Uh, so Crest sent Oral B a Charmin-branded valentine? The bathroom is getting crowded, folks:

 

This isn’t directed toward another brand, but it made us wonder how many people down Pepto-Bismol after that first kiss:

 

Charmin. Never one to shy away from cute-but-corny puns:

 

DiGiorno retweeted some fan-made #Tweethearts:

 

Lastly, we’re not sure what to make of this, but Yo Gabba Gabba! apparently wants to eat Anthony Bourdain?

More in Marketing

In Graphic Detail: Here’s what the creator economy is expected to look like in 2026

Digiday has charted its expected revenue, key platforms for creator content as well as what types of creators brands want to work with.

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers. 

Future of Marketing Briefing: AI confuses marketers but their own uncertainty runs deeper

That was the undercurrent at this week’s Digiday Programmatic Marketing Summit in New Orleans.