Surely you didn’t think brands would take a pass on Halloween as an opportunity to role out scary tweets.
While some focus on the spirit of the festival, others don’t get tired of shameless product placement that makes us squirm. Here are the good, bad and the downright terrifying ones from this Halloween:
Good
Dunkin’ Donuts
Well they did say trick or treat! Happy #Halloween! https://t.co/RCWwAcJaqM
— Dunkin’ Donuts (@DunkinDonuts) October 31, 2014
Anything on Vine seems to work well these days, and it seems that Dunkin’ Donuts is on cue, with this cute trick-or-treat short story starring donuts.
Delta
Even the clouds are in costume. Happy Halloween. pic.twitter.com/MEJrNGlJw0 — Delta (@Delta) October 31, 2014
Getting creative and focusing on the holiday, rather than coming out with a promotion? Classy.
Converse
It’s alive! #Halloween#ChuckHack#converse by @creeepycrawlerhttps://t.co/9ySRp0gyOy
— Converse (@Converse) October 31, 2014
Another Vine video, this one shows a Frankenstein-like experiment on a shoe instead, while creepy music plays in the backdrop. Fun.
Pampers
Happy Halloween! Try some pumpkin knuckle prints with your baby today and decorate the house! #PampersPlaytimepic.twitter.com/FrWJnvSPkp — Pampers (@Pampers) October 31, 2014
Starting to involve them while they’re still young. This is too cute!
Kohl’s
Tag someone to wish them a Happy Halloween! pic.twitter.com/V6kabvPcnV — Kohl’s (@Kohls) October 31, 2014
Because who wouldn’t love an animated Frankenstein to share with a loved one?
Skittles
A Day with No Skittles #ScaryStoriesIn5Words — Skittles (@Skittles) October 31, 2014
The perfect post for Twitter. And probably very true. Maybe that’s why it’s caught on so well, with even another brand, Chips Ahoy jumping in.
Bad
Tesco
The last-minutest of all last-minute costumes: https://t.co/mNgOz5ymFz#Spookermarket — Tesco (@Tesco) October 31, 2014
While we appreciate this U.K. brand trying to keep up with an all-American festival, that last-minute costume idea is disastrous.
Revlon
Like we need a reason to rock a Vamp Lip. Happy Halloween! pic.twitter.com/Vug0Db6tBG — Revlon (@revlon) October 31, 2014
We appreciate you trying to break conventions here Revlon, but try not promoting your product so obviously next time.
Century 21
Happy Halloween! Make sure your home is fully stocked with candy for trick-or-treaters! #HappyHalloween#Halloween — CENTURY 21 (@CENTURY21) October 31, 2014
Try a dash of originality and not stating the obvious next time, Century 21.
Kit Kat
Been following our #SpookyBreakTimeTips? Here’s no 4. Put it all together to create a seriously spi https://t.co/3VDOIbQFOC
— KITKAT (@KITKAT) October 31, 2014
We know it’s the day for candy and spooky tips are alright, but must you put a Kit Kat in there EVERYWHERE?
Terrifying
CB2
Don’t cross a black cat’s path if headed for our Stainless Steel Snack Bowl #HappyHalloweenhttps://t.co/1fegg0TfqVpic.twitter.com/rh6Y2TdNQ2 — CB2 (@CB2tweets) October 31, 2014
Thanks for recycling an age-old superstition and stating the very obvious. No brownie points for you.
Audi
Carve curves instead of pumpkins this Halloween. #AudiExclusiveSamoaOrange (via @AudiJapan) pic.twitter.com/MEDQEyAT6y
— Audi (@Audi) October 31, 2014
There is probably a sea of a difference between Japanese and American humor, because this makes no sense.
Target
Still need to stock up on tricks & treats? Snatch up these #Cartwheel deals before they mysteriously… disappear. https://t.co/v9m9NaBcyG — Target (@Target) October 31, 2014
There’s more to life than just deals, Target. Get with it.
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