Brands Crash the #RoyalChristening

Today Prince George Alexander Louis of Cambridge was welcomed into the Church of England in what has been publicized as a low-key, intimate christening ceremony. Guests at this mellow affair included Queen Elizabeth II and a bevy of archbishops and dukes and duchesses.

And, of course, a handful of gate-crashing brands. The social media world has been buzzing predictably about the royal event, which means companies also couldn’t resist piling on in real time.

A few examples of brands that invited themselves to the royal christening conversation:

Marmite


Screen Shot 2013-10-23 at 10.14.41 AM

OK, this is one step up from using a stock Marmite jar photo and photoshopping a crown on it. We will let this one slide, since you apparently actually have a limited-edition baby-sized jar. You still have no excuse for being a barely edible yeast-extract food paste, though.

Salons Direct


Screen Shot 2013-10-23 at 10.24.56 AM

The old trending hashtag bait and switch. Oh you all are talking about the #royalchristening? Well, who cares about the royals — check out these bedazzled nails! Hope you don’t chip them while tweeting.

 

Guide Dogs


Screen Shot 2013-10-23 at 11.15.04 AM

Playing the cute animal card. We don’t blame you, Guide Dogs UK. Cute puppy > some royal baby.

 

Galt Toys


Screen Shot 2013-10-23 at 10.16.21 AM

Thanks for that pro tip! In case you were thinking of bringing knives or anything with sharp edges to a baby christening, think again.

Destination BC


Screen Shot 2013-10-23 at 10.36.24 AM

This isn’t an example of butting in, but a missed opportunity. Come on British Columbia! You have a city called Prince George. How could you not jump in with some kind of royal baby reference?

 

https://digiday.com/?p=53422

More in Marketing

Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options

Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.

Why the creator industry is setting its sights on on the small screen

As the creator economy continues to boom, creators are making their way off of mobile screens and onto the small screen.

Inside marketing’s elusive Quixote quest for digital ad transparency

Stuck in a spin cycle, marketers are grappling with the endless challenge of making tangible progress on ad transparency.