Ad tech is rife with shady practices. It’s the ad buyers that can make a real difference. argues Federated Media’s Walter Knapp.
- What happens when you have a ‘black people’ Advertising Week panel without black people
- To compete with Facebook and Google, publishers step up their ad-targeting game
- How millennials killed the focus group
- What’s on Martin Sorrell’s mind: ‘We need to rename advertising’
- 5 things brands need to know about centennials