If you feel like Sisyphus more than you’d like to admit, take heart, for the French novelist and essayist Albert Camus wrote that we all have a bit of Sisyphus in us. The argument starts with the premise that life is absurd because we are thrown into a situation, namely, life, where we desire to impose understanding and clarity on an irrational world. If you feel anxiety about your campaign’s metrics or the fuzziness of ROI this holiday season, find solace in the example of Sisyphus. Reject the false promise of clear understanding or evasive platitudes. Instead, embrace the absurdity of life, and keep persisting with a clear mind in our tasks that have no certain outcome.