The NBA Finals has already been the most-watched match-up in the history of the game, and the most exciting we’ve seen in many years. Indeed, marketing executives could benefit from paying close attention because so much of what drove success on the court could be applied directly to our business. For example: The biggest gun no longer always wins — and there truly is strength in numbers. The Warriors have so many weapons, they could take comfort that if one shooter had an off night, someone else would make up for it. And stop fighting yesterday’s battles: What worked before won’t necessarily work again.