The era of programmatic has made buying and selling at once more efficient and challenging. And now the big guns are taking a look into the technology. Google, for example, is evolving beyond its direct-response business, while Facebook this year launched its own ad exchange to give programmatic access to its massive trove of ad inventory.
Executives from both companies will speak at the Digiday Exchange Summit, which is in Miami, Fla., Jan. 30-Feb. 1.
Laurent Cordier, managing director of publishing sales in the Americas for Google, is charged with partnering with publishers to help them grow their digital businesses. He will be taking the stage later this month at the Digiday Exchange Summit to discuss what he thinks the sticking points of programmatic will continue to be in the year ahead and what we can expect from the search giant.
Meanwhile, Facebook’s John Yi, who manages its preferred marketer developer program, will divulge where the social network is and where it’s going in terms of managing and measuring ad campaigns.
The two are joining a lineup of speakers from agencies, brands and publishers Jan. 30-Feb. 1 at the Epic Hotel in Miami. Other speakers include Bob Arnold, associate director of global digital strategy at Kellogg’s; Deanna Brown, CEO of Federated Media; Tim Dorgan, vp and general manager of e-merchandising at Peapod; Walker Jacobs, evp of Turner Digital Ad Sales; Meredith Levien, group publisher and CRO at Forbes; Erin Matts, CMO of Glam Media; and Brendan Moorcroft, CEO of IPG Mediabrands’ Audience Platform.