The finalists have been decided for the annual Digiday Sammy Awards, which recognize excellence and breakthrough achievement in social advertising, media and marketing. Three finalists were chosen in most of the 12 categories, and five categories were narrowed down to four or five. See here for our panel of 10 judges who determined the finalists.
New York-based social engagement agency SS + K’s work with Obama for America was recognized in four categories for two campaigns. The “For All” campaign is a finalist in the “Best Social Engagement Campaign” and “Best Social Creative,” the “First Time” campaign was recognized in “Best Branded Viral Video” and both campaigns emerged as finalists in “Best Use of Social Media for a Cause.”
OMD had its hand in three different finalist campaigns, for work with Visa, Pepsi and Intel. Glamour Magazine’s partnership with Wildfire by Google is up for the award in both “Best Branded Social Community” and “Best Social Media Platform Innovation.” Finally, both Definition6 and PHD had successful partnerships with HBO on campaigns for “Game of Thrones” and “Trueblood,” respectively.
The full list of finalists is available on the Sammy Awards site. The winners for these categories and others will be announced at the Sammy Awards gala in New York in October 2013.