Digital media has made automation for both sides of the equation more efficient. But the question in many minds is what this means for the future of the sales force, as well as what the modern ad buyer will look like. As media planners are increasingly forced to compete with machines, what does this mean for the flood of new graduates, and what can they do to stand out from the pack?
Razorfish’s global chief media officer Jeff Lanctot will address “The Modern Ad Buyer” at Digiday Agency Summit in Scottsdale, Ariz., March 19-21. At the helm of the organization’s media planning and buying operations, he is perfectly positioned to discuss the future of the industry.
Jeff is joining a lineup of executives that include Patricia Korth-McDonnell, partner & managing director at Huge Los Angeles; Dianne Hayashi, media director at AKQA; Sophie Kelly, president of The Barbarian Group; Dan LaCivita, president of Firstborn; and Tom Richardson, head of digital product innovation at Digitaria.
Register today, and continue to check the agenda as we confirm more speakers and topics!
Image via Shutterstock
More in Marketing
With the rise of the chief AI officer, it’s time to examine ‘czar’ culture
Even if it’s a familiar pattern — hot new thing, new C-Suite exec to tackle said thing, a few years go by and that C-Suite position no longer exists as everyone is now doing said thing (or it was a fad that has since faded away) — does it make sense for businesses to continue to appoint new czars with every new trend?
Why Cava’s bid for brand awareness means prioritizing streaming ads
Fast-casual restaurant chain Cava has been in growth mode over the past year and is leaning into streaming ads in an effort to boost brand awareness.
A history of middle manager stress: The Return podcast, season 3, episode 1
In episode one, McKinsey partner Emily Field tells us more about why middle management is critically important to the workforce.