You Know It's Summer in Advertising When...

The typically fast-paced world of digital media slows drastically in summer. Ad budgets are already allocated for summer campaigns, and everyone’s taking a breather before Q4 planning begins. Half the industry’s on vacation, and the other half might as well be. This is how the industry often feels in August:

There are 9 emails in your inbox every morning instead of 109.

60 percent of the emails you receive are out-of-office messages.
Photo by davida3

Half your agency’s office is at vendor summer houses in the Hamptons by Friday afternoon.
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But even sales reps tone down the emails and cold calls.
Photo by Scott Garner

Management spends Fridays and Mondays working from “the Hamptons office.”
DCF 1.0
Photo by Giorgio Montersino

Happy hour on Friday is deserted.
Photo by avlxyz

But the beer fridge is always near-empty.
Leaving It (Almost) Empty
Photo by Alan Levine

There are the same number of dogs in the office as people.
Photo by Sean Hagen

But no interns to dump your work on.
Photo by Michael Duxbury

“Lunch hour” becomes more of a suggestion than a rule.

Even the developers leave the office at lunch time.
Photo by slworking2

Even the New York Times publishes listicles
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