You Know It's Summer in Advertising When...

The typically fast-paced world of digital media slows drastically in summer. Ad budgets are already allocated for summer campaigns, and everyone’s taking a breather before Q4 planning begins. Half the industry’s on vacation, and the other half might as well be. This is how the industry often feels in August:

There are 9 emails in your inbox every morning instead of 109.
nomail


60 percent of the emails you receive are out-of-office messages.
backsoon
Photo by davida3


Half your agency’s office is at vendor summer houses in the Hamptons by Friday afternoon.
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But even sales reps tone down the emails and cold calls.
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Photo by Scott Garner


Management spends Fridays and Mondays working from “the Hamptons office.”
DCF 1.0
Photo by Giorgio Montersino


Happy hour on Friday is deserted.
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Photo by avlxyz


But the beer fridge is always near-empty.
Leaving It (Almost) Empty
Photo by Alan Levine


There are the same number of dogs in the office as people.
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Photo by Sean Hagen


But no interns to dump your work on.
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Photo by Michael Duxbury


“Lunch hour” becomes more of a suggestion than a rule.
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Even the developers leave the office at lunch time.
geekdesk
Photo by slworking2


Even the New York Times publishes listicles
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