You Know It’s Summer in Advertising When…

The typically fast-paced world of digital media slows drastically in summer. Ad budgets are already allocated for summer campaigns, and everyone’s taking a breather before Q4 planning begins. Half the industry’s on vacation, and the other half might as well be. This is how the industry often feels in August:

There are 9 emails in your inbox every morning instead of 109.
nomail

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60 percent of the emails you receive are out-of-office messages.
backsoon
Photo by davida3

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Half your agency’s office is at vendor summer houses in the Hamptons by Friday afternoon.
Screen shot 2013-08-13 at 4.43.49 PM

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But even sales reps tone down the emails and cold calls.
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Photo by Scott Garner

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Management spends Fridays and Mondays working from “the Hamptons office.”
DCF 1.0
Photo by Giorgio Montersino

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Happy hour on Friday is deserted.
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Photo by avlxyz

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But the beer fridge is always near-empty.
Leaving It (Almost) Empty
Photo by Alan Levine

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There are the same number of dogs in the office as people.
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Photo by Sean Hagen

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But no interns to dump your work on.
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Photo by Michael Duxbury

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“Lunch hour” becomes more of a suggestion than a rule.
OutToLunch

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Even the developers leave the office at lunch time.
geekdesk
Photo by slworking2

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Even the New York Times publishes listicles
Screen shot 2013-08-13 at 5.22.07 PM