Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series

Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades

Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend

The Guardian US is starting its pursuit of political ad dollars

The Guardian US is entering the race for political ad dollars.

How much is Possible’s future in Michael Kassan’s hands?

Some people in the know at Possible said they see the conference taking a bite out of Cannes’ attendance, most acutely by U.S.-based marketers who could save money by staying on this side of the Atlantic.

AI Briefing: How AI misinformation affects consumer thoughts on elections and brands

To boost its efforts around brand safety, IPG is adding more tools for identifying harmful content while also helping advertisers avoid appearing near it.

WTF is the CMA — the Competition and Markets Authority

Why does the CMA’s opinion on Google’s Privacy Sandbox matter so much? Stick around to uncover why.

Inside X’s latest, desperate attempt to beguile advertisers

If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform’s pitch deck.

How Amazon Prime’s ‘Fallout’ series highlights the power of post-apocalyptic video game IP

To some extent, the mainstream success of the “Fallout” series is a reflection of the massive scale of the Amazon Prime machine. But the consensus among viewers and critics is that it’s a damn good show, too.

Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement

This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.

Future of TV Briefing: Making sense of the TV industry’s latest measurement moves

This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.

Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business

This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming.

Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?

As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?

Indie agency group Meet The People to add True Independent Holdings to expand media offerings

Independent agency group Meet The People intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned.

How lack of motivation could be seen as a hindrance to solving programmatic fraud

Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs

Why Nylon is bringing back print

Introducing Season 3 of The Return, a podcast about how to help middle management

How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI

Digiday+ Research: Publishers take their focus off events as revenue dips

Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist