DIGIDAY+ MEMBER EXCLUSIVES
Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’
Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
Meta’s Threads expected to have ads this year
The move would make Threads Meta’s latest bit of ad real estate venue just over a year after its launch.
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Indie agency group Meet The People to add True Independent Holdings to expand media offeringsApril 17, 2024 • 4 min read
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Publishers test new TikTok feature that adds links to organic videosApril 17, 2024 • 3 min read
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Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurementApril 17, 2024 • 7 min read
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The state of publisher revenue | Pathways to total revenue optimization in 2024April 15, 2024 • 12 min read
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Q1 ad rundown: there’s cautious optimism amid impending changesApril 17, 2024 • 6 min read
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PepsiCo, Innovid and Paramount+ are 2024 Digiday Video and TV Awards winnersApril 16, 2024 • 3 min read
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How lack of motivation could be seen as a hindrance to solving programmatic fraudApril 16, 2024 • 2 min read
Media
Digiday+ Research: Publishers take their focus off events as revenue dips
The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.
What platforms, brands and agencies hope to get out of the Possible conference in year 2
Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, including Snap’s Colleen DeCourcy, Uber Ads’ Megan Ramm and UM Worldwide’s Matthew Smith.
AI Briefing: Cloud giants’ AI ambitions create new partnerships — and new competitive concerns
Last week, tech companies like Google, Microsoft and Amazon all announced updates more updates for their cloud and AI efforts
Marketing
WTF is the American Privacy Rights Act
Who knows if or when it’ll actually happen, but the proposed American Privacy Rights Act (APRA) is as close as the U.S. has ever come to a federal law that manages to straddle the line between politics and policy.
Here’s how some esports orgs are positioning themselves to withstand esports winter
Here’s a look into how four leading esports orgs are positioning themselves for long-term stability and sustainability, independent of the whims of brand marketers.
Marketing Briefing: Marketers eye women’s sports as a growth area amid WNBA draft, record March Madness
Marketers are considering the space more this year, according to agency execs, with some noting that the women’s athletes may get more attention from brands ahead of the Summer Olympics this July.
This editorial package from Digiday will help marketers guide their budgets after a tumultuous 2023.
Future of TV
Future of TV Briefing: Making sense of the TV industry’s latest measurement moves
This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.
Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business
This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into scripted programming.
Future of TV Briefing: Ad buyers, sellers ‘don’t anticipate a major currency shift’ in this year’s upfront
This week’s Future of TV Briefing looks at the measurement currency outlook for this year’s TV and streaming ad upfront market.
Media Buying
VaynerMedia CEO Vaynerchuk: Media, creative agencies must reunite to create ‘common sense’ marketing solutions
Vanyerchuck said media and marketing needs to have a better understanding of consumer attention and pivot to create creative that consumers will consider vs. industy creative.
Indie agency Left Off Madison takes a right turn into live shopping
Why one indie agency is investing in live shopping.
Media Buying Briefing: How influencer agencies are adapting to TikTok’s SEO incentives
Agencies and influencers are increasingly focusing on search content strategies as TikTok recently launched a new monetization program to reward content matching popular searches – but experts warn that brand safety and authenticity could get tarnished if they do not strike the right balance.
Podcasts
Introducing Season 3 of The Return, a podcast about how to help middle management
How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie
Research
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns
Publisher strategies: How publishers are optimizing revenue streams
A traumatic brain injury gave Jeremy Filko, chief scientist at Booz Allen, a new perspective and range of lessons on his own leadership style. He learned that his presence could actually inadvertently hinder the growth of his team.
A traumatic brain injury gave Jeremy Filko, chief scientist at Booz Allen, a new perspective and range of lessons on his own leadership style. He learned that his presence could actually inadvertently hinder the growth of his team.
This week, an in-depth look at brands’ Olympics strategies, plus, the current challenges around AI, the latest funding rounds, new executive shifts and other news to know.
This week, an in-depth look at brands’ Olympics strategies, plus, the current challenges around AI, the latest funding rounds, new executive shifts and other news to know.
In this edition of the weekly briefing, we share newly released data from Modern Retail+ Research’s yearly index that focuses on how retailers have changed their online strategies.
In this edition of the weekly briefing, we share newly released data from Modern Retail+ Research’s yearly index that focuses on how retailers have changed their online strategies.