DIGIDAY+ MEMBER EXCLUSIVES
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series
Inside Google’s latest move to postpone the cookie apocalypse
Despite Google’s (most recent) assurances that it would stick to its (newest) game plan, there has been a lot going on as of late.
-
With the rise of the chief AI officer, it’s time to examine ‘czar’ cultureApril 24, 2024 • 5 min read
-
12 eco-focused beauty and wellness brands on their current sustainability challengesApril 24, 2024 • 5 min read
-
Future of TV Briefing: Sneak peek at ‘The Future of TV’ video seriesApril 24, 2024 • 6 min read
-
Why Cava’s bid for brand awareness means prioritizing streaming adsApril 24, 2024 • 5 min read
-
A history of middle manager stress: The Return podcast, season 3, episode 1April 24, 2024 • 2 min read
This editorial package from Digiday will help marketers navigate the phase-out of the third-party cookie in Google Chrome browsers.
Media
Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic
Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.
The Guardian US is starting its pursuit of political ad dollars
The Guardian US is entering the race for political ad dollars.
How much is Possible’s future in Michael Kassan’s hands?
Some people in the know at Possible said they see the conference taking a bite out of Cannes’ attendance, most acutely by U.S.-based marketers who could save money by staying on this side of the Atlantic.
Marketing
Why 2K is investing in sports games with ‘Top Spin 2K25’ and other titles
Sports games are attractive to game publishers because they are able to reach beyond the usual gaming audience to better capture the attention of non-gamers who are fans of traditional sports.
WTF is the CMA — the Competition and Markets Authority
Why does the CMA’s opinion on Google’s Privacy Sandbox matter so much? Stick around to uncover why.
Marketing Briefing: How the ‘proliferation of boycotting’ has marketers working understand the real harm of brand blockades
While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with.
Future of TV
Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
This week’s Future of TV Briefing looks at how the industry’s measurement arbiter is looking at ensuring measurement systems are able to reliably identify audiences across channels in a privacy-compliant manner.
Future of TV Briefing: Making sense of the TV industry’s latest measurement moves
This week’s Future of TV Briefing looks at the recent developments in the TV measurement market on the eve of this year’s upfront negotiations.
Media Buying
Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?
As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?
Indie agency group Meet The People to add True Independent Holdings to expand media offerings
Independent agency group Meet The People intends to acquire marketing and advertising group True Independent Holdings, Digiday has learned.
How lack of motivation could be seen as a hindrance to solving programmatic fraud
Casale outlined some of the main challenges to solving the problems of fraud in the programmatic world — the latest boogeyman being MFAs
Podcasts
How Newsweek is pursuing audience and revenue growth this election year
Introducing Season 3 of The Return, a podcast about how to help middle management
Research
Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
Digiday+ Research: Publishers take their focus off events as revenue dips
Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist
The time staff spent managing and attending meetings is costing employers – an annual average of $29,000 per employee, a new report found.
The time staff spent managing and attending meetings is costing employers – an annual average of $29,000 per employee, a new report found.
As brides augment their wedding apparel to include a whole new wardrobe designating their bride status, the bridal industry and fashion brands are reaping the rewards.
As brides augment their wedding apparel to include a whole new wardrobe designating their bride status, the bridal industry and fashion brands are reaping the rewards.
Foxtrot’s closure is just the latest startup retailer to close in recent months. Boisson, Showfields and Neighborhood Goods — all of which were known for highlighting emerging brand — have also shuttered.
-
OperationsWhat went wrong at Foxtrot
Foxtrot’s closure is just the latest startup retailer to close in recent months. Boisson, Showfields and Neighborhood Goods — all of which were known for highlighting emerging brand — have also shuttered.